What are the responsibilities and job description for the Performance Marketing Manager, SEM + Bidding position at Uber?
About The Role
We're looking for a proactive, self-driven candidate to support and grow our global paid marketing programs with the help of advanced bidding and data sharing expertise. This role requires someone who is not only analytically sharp but also takes ownership of their work, moves initiatives forward independently, and doesn't require heavy oversight to execute with excellence.
You'll be a key contributor to the development and optimization of SEM and Shopping bidding and optimizations across platforms like Google Ads and Microsoft Ads. Working cross-functionally with teams in analytics, and product you'll help ensure our digital strategy is aligned with business goals.
What You'll Do
We're looking for a proactive, self-driven candidate to support and grow our global paid marketing programs with the help of advanced bidding and data sharing expertise. This role requires someone who is not only analytically sharp but also takes ownership of their work, moves initiatives forward independently, and doesn't require heavy oversight to execute with excellence.
You'll be a key contributor to the development and optimization of SEM and Shopping bidding and optimizations across platforms like Google Ads and Microsoft Ads. Working cross-functionally with teams in analytics, and product you'll help ensure our digital strategy is aligned with business goals.
What You'll Do
- Develop, execute, and refine automated and manual bidding strategies across Google Ads, Microsoft Ads, and other paid search platforms SEM PLAs.
- Leverage smart bidding, portfolio strategies, and bid adjustments to maximize ROAS, CPA efficiency, or other KPIs.
- Continuously monitor auction insights, impression share, and CPC trends to maintain competitiveness.
- Implement and manage tracking pixels, tags, and data integrations (Google Tag Manager, Floodlight, GA4, Adobe Analytics, etc.).
- Collaborate with engineering and analytics teams to ensure data pipelines are accurate and shareable across platforms.
- Establish standardized data-sharing frameworks with stakeholders to drive transparency and unified performance measurement.
- Build dashboards and reporting systems (Excel, Looker Studio, Tableau, PowerBI) for real-time SEM insights.
- Deliver actionable insights and recommendations to leadership on spend allocation, funnel bottlenecks, and growth opportunities.
- Build scripts to automate manual tasks.
- Bachelor's Degree in Marketing or an allied field.
- 3 years of hands-on SEM campaign management with a focus on bidding strategies and performance optimization.
- Strong track record of improving funnel performance and driving measurable ROI.
- Advanced knowledge of conversion tracking setup (Google Tag Manager, GA4, Floodlight, etc.).
- Strong Excel/Sheets skills (pivot tables, advanced formulas, automation scripts preferred).
- Experience with SQL or data querying is a plus.
- Ability to analyze large datasets, identify trends, and translate findings into actionable insights.
- Strong understanding of attribution models (last-click, data-driven, multi-touch).
- Familiarity with A/B testing frameworks and statistical significance.
- Experience supporting global campaigns
- Demonstrated ability to manage projects and campaigns independently with minimal oversight.
- Proactive mindset with strong critical thinking and the ability to solve problems without waiting for direction.
- Highly organized with strong attention to detail, and a bias for action.
- Experience at a brand, in-house marketing team, or direct-to-consumer business is highly preferred.
Salary : $140,000 - $155,500