What are the responsibilities and job description for the Performance Ads Specialist - Google Shopping Ads position at Uber?
About The Role
The Performance Ads Specialist - Google Shopping Ads will sit within the CPG Advertising Operations Team, fully dedicated to enabling Uber's Offsite Ad offerings via Google Merchant Center. This position requires comfort working in a fast-paced environment, proactive ownership of CPG and SMB advertising accounts, and a deep understanding of Offsite media models. We are looking for candidates who are ready to roll up their sleeves, dive headfirst into ambiguous situations, and lead with a data-driven approach to drive performance at scale.
What You'll Do
The Performance Ads Specialist - Google Shopping Ads will sit within the CPG Advertising Operations Team, fully dedicated to enabling Uber's Offsite Ad offerings via Google Merchant Center. This position requires comfort working in a fast-paced environment, proactive ownership of CPG and SMB advertising accounts, and a deep understanding of Offsite media models. We are looking for candidates who are ready to roll up their sleeves, dive headfirst into ambiguous situations, and lead with a data-driven approach to drive performance at scale.
What You'll Do
- Cross-Functional Collaboration: Work closely with Product Operations, Engineering, Technical Operations, and GTM teams to enable and scale Google Shopping Ads across all Advertising business lines
- Expansion & Strategy: Own campaign management and operational process development for additional Offsite Media opportunities - including, but not limited to Meta, TikTok, and YouTube
- Feed & Account Integrity: Monitor product feed health and account statuses. Proactively identify and resolve disapprovals or price/availability mismatches, taking the lead in troubleshooting technical hurdles with Uber's engineering teams
- Creative Optimization: Continuous optimization of campaigns and Offsite media offerings; enriching item titles and descriptions to ensure Uber's offsite listings remain highly competitive
- Data-Driven Insights: Utilize performance reporting and analytics to understand how external traffic drives conversion and GMV back to the Uber app/site
- Innovation & Testing: Collaborate on brand strategies, A/B testing, and innovative product enhancements with internal and external stakeholders to stay ahead of retail media trends
- Campaign Strategy & Execution: Design and manage Performance Max (PMax) and Standard Shopping campaigns dedicated to offsite conversion
- First-Party Data Integration: Work with our data teams to utilize our platform's audience signals for enhanced targeting and RLSAs (Remarketing Lists for Search Ads)
- Feed Optimization: Transform raw product data into high-performance feeds using internal catalog tools and manual supplement feeds to improve "Quality Score" CTR
- Performance Analysis: Monitor and report on key metrics including ROAS, iROAS (Incremental ROAS), CPA, and Share of Voice
- Stakeholder Collaboration: Act as the technical subject matter expert for our Sales and Account Management teams when pitching offsite capabilities to top-tier brand partners
- 3 years of experience in advertising operations, performance ads, or related operational roles
- 1 years of experience working with Google Shopping Ads within Google Merchant Center (GMC)
- Bachelor's Degree
- Previous experience working with complex and dynamic product catalogs. Familiarity with how to work cross-functionally with various stakeholders to investigate, troubleshoot and evolve shopper experiences on the UberEats app
- Strong understanding of how product feeds are pulled and being comfortable working in technical settings. Does not shy away from working closely with Product/Engineering teams to troubleshoot bugs or escalate platform issues
- The ability to build processes and SOPs from scratch. Having a deep understanding of different client KPIs and ability to explain different attribution models
Salary : $95,500 - $118,000