Sr. Marketing Specialist - AI Trainer - Remote

Freelance Senior Marketing SpecialistUber AI Solutions is Uber’s new marketplace connecting freelancers with Generative AI researchers. We’re inviting experienced Marketing professionals to collaborate on a new client project at the frontier of GenAI. This is a freelance, paid, project-based opportunity — flexible, remote, and designed for professionals who want to apply their expertise to help shape how AI supports the marketing industry.What You’ll Be DoingAs a Marketing Domain Expert, you will be responsible for the following key tasks:Workflow Definition: Collaborate with our AI and engineering teams to define the most common research-based workflows within Marketing (e.g., brand positioning strategy, campaign planning and execution, consumer segmentation analysis, ROI measurement for marketing spend).Evaluation Creation: Develop and create comprehensive evaluations and test cases to assess the completion of these defined workflows. This includes specifying inputs, expected outputs, and success criteria for tasks such as digital campaign optimization, brand performance tracking, and customer journey mapping.Capability Assessment: Design evaluations to assess the LLM’s ability to handle complex marketing tasks, such as identifying target audiences, generating marketing strategies, analyzing campaign effectiveness, and interpreting market research data.Data Curation & Annotation: Provide guidance on identifying and curating high-quality marketing data and content including consumer insights, campaign case studies, and market benchmarks that are essential for training and fine-tuning the LLM.Feedback & Iteration: Partner with the product team to provide constructive feedback on the LLM’s outputs, highlight gaps, and suggest improvements to ensure outputs align with real-world marketing standards and practices.Project detailsLocation: Remote (You must be based in the United States)Payout structure: Task-based pay model. Competitive rates per completed task, determined by the complexity and required experience.Type: Freelance / Independent contractor.What We’re Looking ForDomain Expertise: 12 years of senior-level professional experience in one or more of the following areas:Brand Strategy & Management: Expertise in positioning, brand architecture, storytelling, and measuring brand equity.Digital & Performance Marketing: Expertise in growth strategy, omni-channel planning, campaign optimization, and ROI attribution.Market Research & Consumer Insights: Expertise in customer segmentation, behavioral analytics, and competitive benchmarking.Marketing Leadership: Experience leading cross-functional teams, aligning stakeholders, and scaling global campaigns.Experience Range Understanding: Ability to map workflows across entry-level, mid-level, and executive-level marketing roles to define AI evaluation tasks.Analytical Skills: Strong ability to break down complex marketing workflows into measurable, logical evaluation criteria.Communication: Exceptional skill in articulating marketing processes and strategies to a non-marketing/technical audience.Technical Acumen: Familiarity with AI/ML concepts or prior collaboration with technical/product teams is highly desirable.Attention to Detail: Precision in designing workflows, test cases, and evaluation metrics.

Salary : $70 - $120