What are the responsibilities and job description for the Digital Merchandiser position at U.S. Polo Assn. (USPA Global)?
Job Description
Digital Merchandiser Job Description
The Digital Merchandiser supports the company’s portfolio of global e-commerce and marketplace properties, managing and optimizing the presentation and visibility of our products to drive sales, improve customer engagement and increase conversion rates. This individual will communicate with licensee partners, ensuring best practices are met from a product and seasonality perspective, influencing immediate action. Similarly, this stakeholder will partner with merchandising and product leads in seeking alignment and guidance, leveraging seller and related reports to gauge success.
This position will report to the VP of Global Digital Strategy & E-Commerce, and partner closely with the VP of Merchandising & Design.
Responsibilities
U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center (NPC) in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship®, held annually at NPC in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, PGA Tour, and Formula 1, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
For more information, visit uspoloassnglobal.com and follow @uspoloassn.
USPA Global is a subsidiary of the United States Polo Association (USPA) and manages the multi-billion-dollar sports brand, U.S. Polo Assn. USPA Global also manages the subsidiary, Global Polo, which is the worldwide leader in polo sport content. To learn more, visit globalpolo.com or Global Polo on YouTube.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Digital Merchandiser Job Description
The Digital Merchandiser supports the company’s portfolio of global e-commerce and marketplace properties, managing and optimizing the presentation and visibility of our products to drive sales, improve customer engagement and increase conversion rates. This individual will communicate with licensee partners, ensuring best practices are met from a product and seasonality perspective, influencing immediate action. Similarly, this stakeholder will partner with merchandising and product leads in seeking alignment and guidance, leveraging seller and related reports to gauge success.
This position will report to the VP of Global Digital Strategy & E-Commerce, and partner closely with the VP of Merchandising & Design.
Responsibilities
- Planning & Execution
- Compile territory reports to identify opportunities in online marketplaces and e-commerce websites, building relationships and camaraderie with licensing partners helping guide best practices and recommendations.
- Support online merchandising calendar efforts based on product releases and team feedback to maximize online sales and brand presence
- Partner with extended team to create landing pages on e-commerce websites and marketplaces that align with new releases, seasonal selling periods, and digital marketing campaigns.
- Ensure alignment between digital marketing channels and on-site content.
- Work with site onboarding team to ensure new e-commerce channels are well represented from a merchandising and product availability perspective.
- On-Site Merchandising & Optimization
- Guide content and create visually appealing product pages with enticing images, compelling descriptions, and relevant information to drive conversions that reflects on the brand’s global identity and strategy.
- Lead “searchandizing” efforts, working closely with internal colleagues and licensees, ensuring search functionality yields relevant product results.
- Verify the purchase journey is correctly maintained, ensuring that banners and links direct customers to the correct product pages and categories.
- Work closely with inventory teams to ensure accurate stock availability and timely product launches.
- Leverage AI and digital toolkits in fulfilling product detail page tasks, such as product descriptions, cross selling coordination, and other related enhancements.
- Research & General Duties
- Stay up to date with trends and competitive landscape to gain insights into best practices and emerging opportunities.
- Analyze customer behavior, shopping patterns, and performance metrics to identify trending products or categories, providing actionable insights that inform strategic merchandising decisions.
- Mimic the customer and proactively identify gaps in the conversion journey.
- Support additional ad hoc requests and other responsibilities as needed.
- Experience & Education
- 5 year’s experience as a digital merchandiser or similar role.
- Bachelor’s degree in marketing, merchandising, business, or a related field.
- Shopify or similar platform experience required.
- Online marketplace experience preferred.
- Licensing environment collaboration preferred.
- Core Skills & Competencies
- Analytical and commercial mindset, with the ability to interpret data from web analytics tools.
- Fundamental technical proficiency with a thorough understanding of e-commerce platforms, international marketplaces, and related tools.
- Knowledge of digital principles that impact e-commerce environments, such as product lifecycle, consumer journey, and merchandising KPIs.
- Creative and visually driven, with a sharp eye for digital design and functionality that drives conversion through the purchase funnel.
- Other Attributes
- Adaptability to work independently and as part of a cross-functional team.
- Collaborative mindset with strong communication and project management skills.
- Proactive and detail-oriented, consistently anticipating needs and optimizing digital merchandising strategies.
U.S. Polo Assn. is the official sports brand of the United States Polo Association (USPA), the largest association of polo clubs and polo players in the United States, founded in 1890 and based at the USPA National Polo Center (NPC) in Wellington, Florida. This year, U.S. Polo Assn. celebrates 135 years of sports inspiration alongside the USPA. With a multi-billion-dollar global footprint and worldwide distribution through more than 1,200 U.S. Polo Assn. retail stores as well as thousands of additional points of distribution, U.S. Polo Assn. offers apparel, accessories, and footwear for men, women, and children in more than 190 countries worldwide. The brand sponsors major polo events around the world, including the U.S. Open Polo Championship®, held annually at NPC in The Palm Beaches, the premier polo tournament in the United States. Historic deals with ESPN in the United States, TNT and Eurosport in Europe, and Star Sports in India now broadcast several of the premier polo championships in the world, sponsored by U.S. Polo Assn., making the thrilling sport accessible to millions of sports fans globally for the very first time.
U.S. Polo Assn. has consistently been named one of the top global sports licensors in the world alongside the NFL, PGA Tour, and Formula 1, according to License Global. In addition, the sport-inspired brand is being recognized internationally with awards for global growth. Due to its tremendous success as a global brand, U.S. Polo Assn. has been featured in Forbes, Fortune, Modern Retail, and GQ as well as on Yahoo Finance and Bloomberg, among many other noteworthy media sources around the world.
For more information, visit uspoloassnglobal.com and follow @uspoloassn.
USPA Global is a subsidiary of the United States Polo Association (USPA) and manages the multi-billion-dollar sports brand, U.S. Polo Assn. USPA Global also manages the subsidiary, Global Polo, which is the worldwide leader in polo sport content. To learn more, visit globalpolo.com or Global Polo on YouTube.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.