Content Strategist

 

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed.  We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Leads content strategy and copy development across digital marketing channels, creating compelling, customer-focused content that drives engagement, consideration, and business growth. Partners with Marketing, Product, UX, SEO, Analytics, Creative, and Compliance teams to develop and optimize content experiences across product pages, marketing web pages, thought leadership programs, virtual events, and integrated campaigns. 

Key Responsibilities:

• Develop and execute content strategies that support business goals, customer needs, and digital marketing objectives. 

• Write and oversee high-impact marketing copy for product pages, campaign landing pages, thought leadership content, client stories, email campaigns, virtual events, and multimedia assets. 

• Serve as a copywriting leader, ensuring content is clear, persuasive, on-brand, and optimized for engagement, SEO, and conversion. 

• Collaborate with cross-functional teams to deliver cohesive content experiences across digital channels and customer touchpoints. 

• Establish and maintain voice, tone, messaging, editorial standards, and content governance best practices. 

Core Competencies:

• Exceptional copywriting, editing, and storytelling skills. 

• Expertise in digital content strategy, product marketing, and web content development. 

• Strong understanding of SEO, customer journey mapping, and content performance optimization. 

• Proven ability to influence stakeholders and lead cross-functional content initiatives. 

• Data-driven approach to measuring and improving content impact.
   

Primary Focus: Creating impactful marketing content and digital experiences that strengthen brand authority, improve customer engagement, and drive conversion and business growth. 

Basic Qualifications:

• Bachelor's degree, or equivalent work experience.

• Five or more years of experience in content strategy, content marketing, copywriting, digital marketing, or related field.

• Demonstrated experience creating and executing content strategies for digital channels.

• Strong writing, editing, and storytelling skills with experience developing customer-focused marketing content.

• Experience collaborating with cross-functional business partners to deliver content solutions that support business objectives.

Location Expectations:

This role is hybrid. Team members who are in a hybrid role typically spend three days a week at the listed U.S. Bank location(s), while having flexibility on their work location for the other working days.

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits: 

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)

• Basic term and optional term life insurance

• Short-term and long-term disability

• Pregnancy disability and parental leave

• 401(k) and employer-funded retirement plan

• Paid vacation (from two to five weeks depending on salary grade and tenure)

• Up to 11 paid holiday opportunities

• Adoption assistance

• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $86,530.00 - $101,800.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants.

Salary : $86,530 - $101,800