Digital Marketing Content Specialist

The U-Box Marketing Team is seeking a Digital Marketing Content Specialist to join our team. This role will work in close collaboration with our Digital Marketing Analyst, reporting directly to the U-Box IS Manager. The primary mission of this position is to build a more robust, deliberate, and high-impact content strategy that supports and amplifies our overall digital marketing efforts.

A successful Digital Marketing Content Specialist has a passion for storytelling, a deep understanding of SEO (including emerging AI-driven search), and the relationship-building skills to cultivate meaningful partnerships with authoritative third-party content sources and retail businesses. You will be the driving force behind creating high-quality, organic content that elevates our brand's online presence, earns traffic, and expands U-Box's reach through strategic partnerships.

Responsibilities

Content Strategy & Creation:

• Develop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goals
• Produce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic traffic
• Ensure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)
• Continuously audit and refresh existing website content to improve relevance, accuracy, and search performance
• Collaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goals
  
  

SEO & AI Search Optimization

• Develop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfaces
• Conduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industry
• Monitor organic search performance and use insights to continuously improve content strategy and execution
• Stay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscape
• Collaborate with the Digital Marketing Analyst to ensure SEO tracking and measurement is implemented correctly for all content initiatives
  
  

Third-Party Content Partnerships

• Identify, prospect, and cultivate relationships with authoritative third-party websites, blogs, and publications relevant to our industry (moving, storage, home goods, real estate, etc.)
• Negotiate and manage content contribution and link-building partnerships that strengthen U-Box domain authority and brand visibility
• Develop co-branded or guest content for distribution through partner channels
• Track and report on the performance of third-party content placements and partnership ROI
  
  

Business & Retail Marketing Partnerships

• Identify and pursue retail and business partnership opportunities where U-Box product lines can be displayed or promoted at partner locations
• Serve as a primary point of contact for marketing partnership outreach, coordination, and ongoing relationship management
• Collaborate with internal teams to develop partnership marketing materials, co-branded assets, and promotional strategies
• Track and evaluate the effectiveness of retail and business partnership programs
  
  

Cross-Functional Collaboration

• Work closely with the Digital Marketing Analyst to ensure content and data strategies are integrated and mutually reinforcing
• Liaise with U-Haul business units to ensure brand consistency and a cohesive customer experience across all content touchpoints
• Communicate content performance, partnership updates, and strategic recommendations to the U-Box Program Manager and broader stakeholders
  
  

Qualities Of An Ideal Candidate

• Exceptional written communication skills with a keen eye for detail, quality, and brand voice
• Strong understanding of SEO principles — including traditional search and AI-generated search results — and how content strategy intersects with them
• Creative thinker with the ability to generate compelling content ideas and execute them at scale
• Proven relationship-builder with experience developing content or business partnerships
• Self-motivated and highly organized, with the ability to manage multiple projects and deadlines simultaneously
• Comfortable working both independently and collaboratively within a team structure
• Data-informed mindset — able to interpret content performance metrics and adjust strategy accordingly
• Resourceful and proactive, with a track record of identifying and acting on new opportunities
• Passionate about staying current with digital marketing, content trends, and the evolving search landscape
  
  

Education And Training

• Bachelor's degree (or equivalent work experience) in marketing, communications, journalism, English, or a related field
• Minimum 2–3 years of experience in content marketing, content strategy, or a similar role
• Demonstrated experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
• Experience with content management systems (CMS) and basic HTML knowledge preferred
• Experience in partnership development, media relations, or business development a strong plus
• Familiarity with AI search tools and how they surface and prioritize content preferred
• Portfolio of written content work required
  
  

Benefits

• Competitive salary
• Health insurance/benefits (including medical, dental & vision)
• Subsidized gym membership (including paid fitness classes)
• Life insurance
• Stock options
• Business and travel insurance
• MetLaw Legal program
• MetLife auto and home insurance
• Discounts on Apple products, cell phone plans, hotels and more
• Commuter benefits program
• 401k options
• Paid holidays, vacation and sick days
• In-house cafe featuring options for all diets
• 24-hour physician available for kids
• Community volunteer opportunities
• Opportunity to travel for digital marketing conferences