What are the responsibilities and job description for the Digital Marketing Content Specialist position at U-Haul?
To ensure a fair and consistent evaluation process, candidates are expected to complete all interviews and assessments independently and without the use of artificial intelligence tools (including AI-generated responses, prompts, or real-time assistance). Use of AI throughout the application and recruiting process may result in removal from consideration. Our goal is to get to know your authentic experiences, communication style, and problem-solving approach.
The U-Box Marketing Team is seeking a Digital Marketing Content Specialist to join our team. This role will work in close collaboration with our Digital Marketing Analyst, reporting directly to the U-Box IS Manager. The primary mission of this position is to build a more robust, deliberate, and high-impact content strategy that supports and amplifies our overall digital marketing efforts.
A successful Digital Marketing Content Specialist has a passion for storytelling, a deep understanding of SEO (including emerging AI-driven search), and the relationship-building skills to cultivate meaningful partnerships with authoritative third-party content sources and retail businesses. You will be the driving force behind creating high-quality, organic content that elevates our brand's online presence, earns traffic, and expands U-Box's reach through strategic partnerships.
This position is fully onsite at our headquarters in Phoenix, Arizona.
Responsibilities
Content Strategy & Creation:
The U-Box Marketing Team is seeking a Digital Marketing Content Specialist to join our team. This role will work in close collaboration with our Digital Marketing Analyst, reporting directly to the U-Box IS Manager. The primary mission of this position is to build a more robust, deliberate, and high-impact content strategy that supports and amplifies our overall digital marketing efforts.
A successful Digital Marketing Content Specialist has a passion for storytelling, a deep understanding of SEO (including emerging AI-driven search), and the relationship-building skills to cultivate meaningful partnerships with authoritative third-party content sources and retail businesses. You will be the driving force behind creating high-quality, organic content that elevates our brand's online presence, earns traffic, and expands U-Box's reach through strategic partnerships.
This position is fully onsite at our headquarters in Phoenix, Arizona.
Responsibilities
Content Strategy & Creation:
- Develop and own a comprehensive content calendar and strategy for U-Box that aligns with overall digital marketing goals
- Produce a high volume of high-quality, original content for the U-Box website, including blog posts, landing pages, guides, and product descriptions, to drive organic traffic
- Ensure all content is optimized for both traditional search engines (Google, Bing) and emerging AI-powered search platforms (e.g., ChatGPT, Perplexity, Google AI Overviews)
- Continuously audit and refresh existing website content to improve relevance, accuracy, and search performance
- Collaborate with the Digital Marketing Analyst to align content output with data-driven insights, keyword strategy, and conversion goals
- Develop and execute on-page and off-page SEO strategies to improve organic search rankings across traditional and AI search surfaces
- Conduct keyword research and topic clustering to identify high-value content opportunities in the moving and storage industry
- Monitor organic search performance and use insights to continuously improve content strategy and execution
- Stay current on AI search trends, algorithm updates, and best practices to keep U-Box content competitive in a rapidly evolving search landscape
- Collaborate with the Digital Marketing Analyst to ensure SEO tracking and measurement is implemented correctly for all content initiatives
- Identify, prospect, and cultivate relationships with authoritative third-party websites, blogs, and publications relevant to our industry (moving, storage, home goods, real estate, etc.)
- Negotiate and manage content contribution and link-building partnerships that strengthen U-Box domain authority and brand visibility
- Develop co-branded or guest content for distribution through partner channels
- Track and report on the performance of third-party content placements and partnership ROI
- Identify and pursue retail and business partnership opportunities where U-Box product lines can be displayed or promoted at partner locations
- Serve as a primary point of contact for marketing partnership outreach, coordination, and ongoing relationship management
- Collaborate with internal teams to develop partnership marketing materials, co-branded assets, and promotional strategies
- Track and evaluate the effectiveness of retail and business partnership programs
- Work closely with the Digital Marketing Analyst to ensure content and data strategies are integrated and mutually reinforcing
- Liaise with U-Haul business units to ensure brand consistency and a cohesive customer experience across all content touchpoints
- Communicate content performance, partnership updates, and strategic recommendations to the U-Box Program Manager and broader stakeholders
- Exceptional written communication skills with a keen eye for detail, quality, and brand voice
- Strong understanding of SEO principles — including traditional search and AI-generated search results — and how content strategy intersects with them
- Creative thinker with the ability to generate compelling content ideas and execute them at scale
- Proven relationship-builder with experience developing content or business partnerships
- Self-motivated and highly organized, with the ability to manage multiple projects and deadlines simultaneously
- Comfortable working both independently and collaboratively within a team structure
- Data-informed mindset — able to interpret content performance metrics and adjust strategy accordingly
- Resourceful and proactive, with a track record of identifying and acting on new opportunities
- Passionate about staying current with digital marketing, content trends, and the evolving search landscape
- Bachelor's degree (or equivalent work experience) in marketing, communications, journalism, English, or a related field
- Minimum 2–3 years of experience in content marketing, content strategy, or a similar role
- Demonstrated experience with SEO tools (e.g., SEMrush, Ahrefs, Moz, Google Search Console)
- Experience with content management systems (CMS) and basic HTML knowledge preferred
- Experience in partnership development, media relations, or business development a strong plus
- Familiarity with AI search tools and how they surface and prioritize content preferred
- Portfolio of written content work required
- Medical insurance
- Prescription drug plans
- Dental & Vision plan with hearing care discounts
- Onsite medical clinic for team members and eligible family members
- New indoor fitness gym (Midtown Phoenix campus)
- Get Fit Gym Reimbursement Program
- Registered Dietitian Program
- WeightWatchers®
- CVS Virtual Care
- U‑Haul Kids Program
- 24‑Hour Nurse Line
- Wellness Program (Healthier You initiatives & challenges)
- Mindset App Reimbursement
- Pet Insurance & Wellness plans
- Career stability
- Opportunities for advancement
- Valuable on‑the‑job training
- Tuition Reimbursement Program
- Free online courses for personal and professional development at U‑Haul University®
- 401(k) Savings Plan
- Employee Stock Ownership Plan (ESOP)
- Company‑paid life insurance
- Voluntary life insurance options
- Short-Term and Long‑Term Disability
- Critical Illness, Accident & Hospital Indemnity plans
- Business & business travel insurance
- MetLaw Legal Program
- MetLife Auto & Home Insurance
- LifeLock Identity Theft Protection
- Dave Ramsey’s SmartDollar® Financial Wellness Program
- U‑Haul Federal Credit Union
- Paid holidays, vacation, and sick time
- You Matter Employee Assistance Program (EAP)
- Discounts on cell phone plans, hotels, computers, vehicles & more
- Community involvement & volunteer opportunities
- U‑Haul Mothers Program (Paid maternity leave)