What are the responsibilities and job description for the Shopper Marketing Manager position at Tyson Foods?
Job Details:
Job Summary:
The Shopper Marketing Manager plays a key role within the Growth Organization as part of the Shopper Marketing team. This position supports multiple brands, retailers, and reports to a Sr Shopper Marketing Manager. In this role, you’ll be responsible for developing and executing shopper marketing strategies across designated retail accounts, supporting brand launches, and driving growth through insight-led programs. Manages projects, budgets, and cross-functional collaboration, partners with analytics to translate insights into action, and influences internal and external stakeholders to deliver timely, effective, and ROI-driven results.
Responsibilities:
No
Work Shift:
1ST SHIFT (United States of America)
Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.
Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.
Job Summary:
The Shopper Marketing Manager plays a key role within the Growth Organization as part of the Shopper Marketing team. This position supports multiple brands, retailers, and reports to a Sr Shopper Marketing Manager. In this role, you’ll be responsible for developing and executing shopper marketing strategies across designated retail accounts, supporting brand launches, and driving growth through insight-led programs. Manages projects, budgets, and cross-functional collaboration, partners with analytics to translate insights into action, and influences internal and external stakeholders to deliver timely, effective, and ROI-driven results.
Responsibilities:
- Support the development and execution of shopper marketing strategies for Tyson’s portfolio of brands across designated retail accounts.
- Partner with the Sr Shopper Marketing Manager to deliver shopper marketing plans for strategic retailers.
- Develop executional tactics aligned with brand, category, and customer strategies to deliver mutually beneficial programs.
- Assist in creating and executing launch plans at key grocery retailers to drive awareness, household penetration, trial, and repeat purchase.
- Manage shopper marketing projects, budgets, and communications, coordinating closely with brand, shopper marketing, and sales planning teams.
- Ensure all programs are delivered on time and within budget.
- Effectively present and influence recommendations with retail partners and internal stakeholders, including Sales, Brand, and Sales Planning teams.
- Apply fact-based shopper insights and qualitative data to develop customer strategies that drive sustainable growth.
- Develop and align plans across Sales, Brand, and Customer priorities.
- Influence cross-functional teams at the manager and director levels throughout planning, budgeting, and program development.
- Partner with Analytics & Insights team to translate insights into actionable solutions.
- Conduct strategic business analyses, identify key drivers, define KPIs, and manage budgets to optimize ROI.
- Lead agency partners through the full project lifecycle, from briefing to creative development and execution.
- Develop clear agency briefs and serve as the voice of both the customer and the brand.
- Manage multiple projects simultaneously and respond effectively to fast-paced, customer-driven requests.
- Demonstrate strong project management, problem-solving, and attention to detail.
- Collaborate effectively with cross-functional teams
- Education: Bachelor’s degree in Marketing or a related business field preferred
- Minimum of 5 years of experience in marketing, sales, market research, or agency roles within the food or consumer packaged goods industry.
- At least 1 year of shopper marketing experience preferred
- Advanced proficiency in Microsoft Excel, including complex analytical tools and budget management.
- Moderate to advanced proficiency in PowerPoint.
- Experience using syndicated data sources such as Nielsen, IRI, or Spectra.
- Strong presentation and public speaking skills.
- Excellent verbal and written communication skills.
- Proven ability to collaborate across sales, agency, brand, and retail execution teams
- Limited travel required, with occasional trips throughout the year
No
Work Shift:
1ST SHIFT (United States of America)
Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
If you would like to learn more about your data privacy rights and how you may use that information, please read our Job Applicant Privacy Notice here.
Unsolicited Assistance: Tyson Foods and its subsidiaries do not accept unsolicited support from external recruitment vendors for open positions within the United States. Any resumes or candidate profiles submitted by recruitment vendors or headhunters to any employee or applicant tracking system at Tyson Foods or its subsidiaries, without a valid written request and search agreement approved by HR, will be considered the property of Tyson Foods. No fees will be paid if the candidate is hired due to an unsolicited referral.