Marketing Web Administrator

The Marketing Web Administrator is an integral member of the Marketing Web Technology team, which supports Tyler Technologies' strategic initiatives through web technology management and enhancement. This position is responsible for providing a stable, secure, and engaging user experience for all visitors to Tyler’s corporate website, intranet, and related microsites.

This position is technical in nature, working with the entire Marketing Technology & Data function, as well as our partners across marketing, client support, corporate IT, and security operations, to manage and enhance all website functionality, assist with platform and module upgrades, maintain security processes and procedure, and provide end-user support.

Additionally, the Marketing Web Administrator contributes to the building and formatting of new web pages and site content and is responsible for the technical implementation of design enhancements. This role is simultaneously responsible for the execution of reoccurring tasks and the management of long-term initiatives.

Responsibilities

Innovations and Improvements

• Work with Marketing Web and Content teams to identify and implement technical changes to improve the SEO of web properties
• Work with Web Manager to identify and implement technical changes to improve the accessibility of the marketing web properties
• Provide recommendations related to improving site functionality, implement as assigned
• Maintain documentation of site’s information architecture and recommend improvements
• Utilize HTML, CSS, and JSON and other programming languages to implement technical design changes and maintain Tyler websites
• Assist Web Manager in research and implementation of new web modules and platforms
• Evaluate manual site management processes and recommend and implement automation improvements

Site Management and Administration

• Monitor web functionality and performance
  • When issues are detected use troubleshooting methodologies to determine root cause and potential resolutions
  • Implement fixes when assigned or work with internal IT and hosting resources if required
  • Document findings
• Perform module upgrades and participate in regularly scheduled platform upgrades
• Maintain web security protocols and user security roles within the site
• Use SQL to import and export data and content into Tyler’s websites
• Produce and maintain web pages and site content that strictly adheres to corporate standards
• Participate in projects involving the migration of content and functionality from newly acquired business units’ websites to Tyler owned properties
• Triage and resolve or escalate web related helpdesk tickets from Tyler staff
• Assist in resolution of security findings on web properties as needed

Team Operations

• Maintain documentation of website architecture
• Create and maintain workflow and reference documentation
• Work with Marketing Web Technology team to continuously evaluate internal processes, initiate improvements, and align with best practices
• Participate in regularly scheduled and ad hoc project status, backlog, and team meetings; preparing presentations and providing updates as required
• Transparently manage and document all work through the department’s project management platform

Qualifications

• Associate degree, Bachelor’s degree, or recent certification in web technology practices, computer science, information systems or related field, or comparable work experience
• One or more years’ experience developing and maintaining websites
• Proficiency in HTML, CSS, and responsive design frameworks (Bootstrap 3-5), JS, and jQuery
• Ability to solve complex problems and troubleshoot code
• Knowledge of relational databases and building SQL queries
• Familiarity with Window Server environments
• Experience with content management platform administration, DNN experience a plus
• Understanding of website design best practices and standards
• Understanding of web security protocols
• Familiarity with wire framing and usability testing methods and best practices
• Familiarity with Adobe Creative Suite applications
• Familiarity with Google Analytics tools and reporting features and SEO methodologies, knowledge of GA4 preferred
• Proficiency in Microsoft Office
• Strong organizational and prioritization skills
• Strong written and verbal communication skills
• Must be self-motivated and have a high level of attention to detail