What are the responsibilities and job description for the Facilitator of Marketing position at Tyler ISD?
Tyler ISD is seeking a Marketing Facilitator to join our Communications team and lead the development and execution of strategic marketing efforts across the district. This role is ideal for someone who can balance big-picture strategy with hands-on execution—someone who understands how to build campaigns that are targeted, measurable, and impactful.
What You’ll Do
- Develop and execute data-driven, multi-channel marketing campaigns aligned with district priorities
- Plan and manage paid digital campaigns (Meta, Google, YouTube, display) with a focus on targeting, optimization, and ROI
- Lead and support recruitment marketing efforts by collaborating with Human Resources to identify staffing needs, develop targeted messaging, and execute campaigns to attract high-quality candidates
- Create high-quality visual content, including graphics, photography, and video
- Manage social media and email marketing strategies with an emphasis on engagement and effectiveness—not volume
- Develop and manage targeted email marketing campaigns for recruitment, enrollment, and district initiatives, including audience segmentation, messaging, and performance tracking.
- Track, analyze, and report on campaign performance; use insights to refine and improve results
- Ensure brand consistency across all platforms and communications
- Collaborate with departments and campuses to support district initiatives and marketing needs
What We’re Looking For
- Bachelor’s degree in Marketing, Communications, Public Relations, or related field
- Experience in marketing, communications, or digital strategy (2 years preferred)
- Strong knowledge of digital advertising platforms (Meta Ads Manager, Google Ads, etc.)
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Experience with photography, video production, and editing
- Understanding of audience targeting, segmentation, and analytics
- Familiarity with email marketing platforms and automation tools
- Strong project management and organizational skills
- Ability to communicate effectively across visual, written, and digital formats
- Bilingual (English/Spanish) preferred
💼 Administrative/Professional (226 days)
Learn more about the position and salary, and apply here: https://www.tylerisd.org/page/careers
Company Description
Tyler ISD is the largest school district in Northeast Texas, serving over 18,000 students across 36 campuses and facilities within a 193-square-mile area. The district comprises multiple high schools, a Career & Technology Center, middle and elementary schools, and a special education campus. Located in the culturally vibrant city of Tyler, TX, the district collaborates with prestigious institutions like The University of Texas at Tyler and Tyler Junior College to bring additional educational opportunities to its students.