Regional Marketing Specialist

Company Description TWN Communications has partnered with America’s electric cooperatives for over 25 years to deliver broadband and voice communication services to their members. The company specializes in designing and deploying fiber optic and fixed wireless networks that address the evolving connectivity needs of cooperative communities. TWN provides a turnkey program that reduces financial risk for cooperatives and streamlines network design, deployment, and operations. Services span the full project lifecycle, including feasibility studies, network design, construction, and ongoing operational support. Team members collaborate closely with co-ops to help expand reliable broadband access across underserved regions.

Regional Marketing Specialist

Do you love to work with people? Are you a creative, detail-oriented problem solver? Are you passionate about marketing, community engagement, and helping connect people through reliable internet service? 

If this sounds like you, then this job may be the perfect fit!

We are seeking a motivated marketing professional to join our organization. We have more than two decades of industry experience and a strong commitment to continued growth and expansion throughout our service areas. This person will enjoy a fast-paced environment, working with a variety of tasks and is a true team player.

Regional Marketing Specialist Responsibilities:

·        Support broadband launch campaigns in new and existing service areas.

·        Coordinate marketing initiatives for network expansion and community launch events.

·        Work with marketing team to develop, drive and implement marketing activity in selected regional markets.

·        Day-to-day support, communications and reporting.

·        Experience writing social media, blogs, emails, press releases and other related content.

·        Gather content to use for social media and other outlets to show community involvement and promote our service.

·        Work continuously with TWN project managers and communicate milestones and metrics

·        Work closely with management to develop and oversee the marketing plan within designated region.

·        Develop local vendor relationships, related to media buying, sponsorship opportunities and other venues to help promote our service.

·        Engage with community outreach programs to promote our service.

·        Participate in regional organizations and/or committees as a TWN representative.

·        Coordinate all aspects and participation at regional events to promote our service.

·        Ability to present and speak on behalf of our organization at local meetings.

·        Work closely with marketing team to support brand development and experiential activities while keeping a consistent brand image .

·        Track and report key performance indicators including lead generation, subscriber growth, campaign performance, and market penetration.

·        Analyze and utilize consumer research data to provide recommendations to drive category distribution and market share.

·        Understand competition, buying patterns, community engagement and differing priorities depending on territories and how these impact channel marketing.

·        Travel to company, industry events, conferences, training sessions, and meetings as needed.

The ideal background of a Regional Marketing Specialist:

·        Experience marketing broadband, telecommunications, utilities, or technology services.

·        Familiarity with rural broadband initiatives and community-based marketing.

·        Experience managing local events, sponsorships, and community outreach programs.

·        Experience managing marketing budgets and vendor relationships.

·        Ability to prioritize and manage multiple projects and tasks at once.

·        Deadline-driven and ability to work in a fast-paced environment.

·        Attention to details and willingness to speak up when they notice ways to improve or fine-tune a process.

·        Experience working in project management software, such as Monday.com or Asana.

Requirements:

·        Marketing and Communication experience (Minimum 5 years).

·        Bachelor’s degree in Marketing.

·        Available to work evenings and weekends, as needed for local/regional events.

·        Ability to manage multiple concurrent marketing initiatives while meeting deadlines and maintaining quality standards.

·        Excellent written, verbal, and presentation skills.

·        Strong relational skills and ability to maintain and grow channel relationships.

·        Experience working with and implementing a marketing plan.

·        Understanding graphic design principles and working with our designers.

·        Experience with brand marketing, geo-targeting methods and digital markets.

·        Experience measuring and evaluating campaign performance using established KPIs and marketing analytics tools.

·        Experience analyzing digital marketing performance using Google Analytics, social media insights, advertising dashboards, and other reporting tools.

·        Understanding of telecommunications or other internet-related fields a plus.

·        Experience with Microsoft Office, especially Excel, Word and Outlook.

·        Must be able to pass a criminal background check and drug test.