Marketing Specialist - Remote (Eastern Time Zone)

Salary: About TwinstakeTwinstake is the leading institutional staking provider which combines unparalleled knowledge and experience in the institutional market with deep crypto expertise and cutting-edge technology.We stand out in:Compliance and Risk MitigationNon-custodial SolutionEnhanced Reporting and DataOptimised PerformancePremier ServiceAbout the role:Were looking for a Marketing Specialist to support and execute day-to-day marketing initiatives across channels. This role is ideal for a versatile, hands-on marketer who enjoys wearing multiple hats: creating content, managing campaigns, analyzing performance, and collaborating cross-functionally to support growth.The Marketing Manager plays a critical role in helping bring marketing strategies to life while maintaining consistent brand messaging and supporting sales and business objectives.What you will contribute:Campaign ExecutionSupport the development, execution, and optimization of integrated marketing campaigns across digital, email, social, and eventsAssist with campaign timelines, asset coordination, and go-to-market executionContent Creation & ManagementWrite and edit marketing copy for social media, email campaigns, blogs, landing pages, and internal materialsManage content calendars, social media, and assist with posting and community engagementUpdate and maintain website content through the CMSDigital Marketing SupportAssist with SEO initiatives, keyword research, and on-page optimizationSupport paid marketing efforts (PPC, social ads) including setup, monitoring, and reportingHelp execute email marketing campaigns, including nurture flows and basic automationResearch & AnalyticsTrack and report on campaign performance using tools such as Google AnalyticsMonitor KPIs including engagement, traffic, leads, and conversionsConduct market and competitor research to inform campaigns and contentCollaboration & Sales SupportWork closely with sales, product, and design teams to ensure consistent messaging and lead supportAssist in developing sales enablement materials and campaign follow-upsBrand & Asset ManagementHelp maintain brand voice and visual consistency across all marketing materialsOrganize and manage marketing assets and documentationProject CoordinationManage multiple projects simultaneously, tracking deadlines and deliverablesSupport marketing planning and execution with strong attention to detailWhat you bring:A bachelors degree in marketing, communications, or a related field- or equivalent practical experience from diverse backgrounds3 years of hands-on experience in a marketing role, with exposure to multiple marketing functions, welcoming varied career pathsFamiliarity with social media management tools and content scheduling; experience with CMS platforms and basic website updatesWorking knowledge of Google Analytics and marketing performance tracking; proficiency in Microsoft Office or Google WorkspaceEffective written and verbal communication skills; well-organized with solid attention to detail.Adaptable, proactive, and comfortable working in a fast-paced environment; collaborative mindset with a hands-on, resourceful attitudeWhat makes you stand out:Experience supporting marketing for startups or small teamsExposure to marketing automation tools (HubSpot, Marketo, etc.)Basic understanding of SEO, paid media, or CRM systemsExperience with design tools such as Canva or AdobeWhat we offer:Exposure to cutting-edge cryptocurrency and blockchain technologiesOpportunities for internal growth and professional developmentCompetitive compensation, benefits, and perksFlexible hybrid working arrangementsTwinstake is an equal-opportunity employer. We value and respect every individual who joins our team. At Twinstake, we are committed to fostering a transparent, inclusive, and non-discriminatory recruitment process and work environment where everyone has the opportunity to thrive.

Salary : $75,000 - $90,000