Content Creator – Retail & Hospitality

Join a dynamic retail and hospitality group in the DFW Metroplex as we transform our brands into modern, experience-driven destinations. With over 30 locations, you will play a pivotal role in capturing and showcasing the unique energy of our lifestyle convenience stores and high-end craft beer taprooms. Your work will help define our visual identity, engaging audiences through compelling short-form content that highlights everything from the morning coffee rush to vibrant social experiences. This is an opportunity to shape the narrative of two distinct brands, leveraging your creativity and storytelling skills to drive engagement and brand loyalty across digital platforms.

Deliverables

• Capture authentic, high-quality video and photo content at key retail and taproom locations, focusing on daily rituals, product highlights, and customer experiences.
• Edit footage into visually engaging short-form content optimized for Instagram, TikTok, and Facebook, utilizing trending audio and platform-specific best practices.
• Develop and maintain a content calendar, ensuring consistent posting and alignment with brand campaigns.
• Track and analyze social media performance metrics to inform content strategy and optimize engagement.
• Engage with the online community, responding to comments and fostering brand interaction across multiple channels.
  
  

Requirements

• Demonstrated experience in content creation, videography, and editing for social media platforms, especially Instagram Reels and TikTok.
• Strong visual storytelling skills with an eye for capturing authentic moments and brand essence.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) and familiarity with mobile editing apps.
• Ability to travel to various locations within the DFW Metroplex as needed.
• Understanding of social media trends, analytics, and content optimization strategies.
• Excellent organizational skills to manage content calendars and meet deadlines.
• Flexibility, creativity, and a proactive approach to finding unique angles and stories in fast-paced environments.
• Strong communication skills and the ability to collaborate with marketing and branding teams.
  
  

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