What are the responsibilities and job description for the Content Marketer position at Twin Health?
As a Content Marketer, you will be responsible for inbound marketing strategies to build a brand identity and online presence through the creation and dissemination of multimedia content online. This involves developing content strategies, growing an online community, and tracking that community’s growth.
Roles and Responsibilities
- Design content marketing strategies and set short-term goals.
- Undertake content marketing initiatives to achieve business targets.
- Produce high-quality content by collaborating with design and writing teams.
- Create an editorial calendar, delegate tasks, and ensure that deadlines are met.
- Regularly deliver engaging content.
- Edit, proofread, and improve the content.
- Optimize content considering SEO and Google Analytics.
- Analyze web traffic metrics.
- Ensure a strong web presence on various channels.
- Generate ideas to increase customer engagement.
- Requirements
- Proven work experience as a Content marketing manager.
- Proficient in MS Office and WordPress or other Content Management Software.
- Understanding of web publishing requirements.
- Ability to predict audience preferences with an editorial mindset.
- Hands-on experience with SEO and web traffic metrics.
- Expertise in social media platforms.
- Project management skills and attention to detail.
- Excellent communication and writing skills in English.
- BSc degree in Marketing, Journalism, or relevant field.
Skills
- Content Marketing
- Copywriting
- Design
- Creativity
- Search Engine Optimization (SEO)
- Google Analytics
- Customer Engagement
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