What are the responsibilities and job description for the Vice President Enterprise Analytics position at TWENTY NINE PALMS BAND OF MISSION INDIANS?
SUMMARY:
The Vice President Enterprise Analytics will oversee and perform the strategic direction and creation of the date analytics roadmap, analysis & insights, reporting, and development of tools & capabilities across our portfolio of assets. A primary responsibility of this role is to evaluate marketing programs and customer segments and make actionable recommendations to increase loyalty and/or conversion. The Vice President will work closely with business partners and provide strategic guidance to maximize campaign & channel effectiveness, share of wallet, customer retention & loyalty, and revenue opportunities to drive performance.
In addition, we strive to deliver our Five Star Experience to Guests and fellow Team Members. This includes being committed to our Service Promise: We are the Twenty-Nine Palms Band of Mission Indians Team, where your experience is our top priority. Every person and detail matters.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
- Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued.
- Continually coach and support Team Members to ensure they have the skills, tools and resources to successfully complete their jobs, including the delivering of the Five Star Experience expectations.
- Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
- Drive insights, tools and capabilities to better understand various customer segments across multiple lines of business and touchpoints.
- Translates complex business questions into structured analysis using multiple data sources and communicates key findings and recommendations to non-technical audiences.
- Create the analytics roadmap for the development and monitoring of customer behavior & segmentation and KPIs designed to acquire new customers, retain known customers and maximize their share of wallet and their overall value to the company.
- Partner with Marketing, Loyalty, and Data Science teams to identify best practices and testing opportunities to optimize customer valuation and segmentation, drive demand, and grow revenue. Ensure ongoing margin enhancements through valuation, segmentation, channel performance, and profitability measures.
- Communicate and review actionable findings with business partners and senior leadership in an easily understood manner and provide recommendations on strategy and areas of improvement.
- Monitor and stay up to date with external industry and competitive trends to adapt and ensure most effective strategy and areas of enhancement.
- Translate business needs to Data and Product teams ensuring to establish business requirements.
- Demonstrate and foster an environment that promotes a high performing team and is focused on our values of leadership, mutual respect, engagement, self-led skills development and can-do attitude.
- Leads a team that develops dashboards and other reporting for ongoing effectiveness of analysis and testing.
- Develop, maintain and nurture a positive work environment.
- Responsible for maintaining a disciplined environment and implement practices that promote safety, quality and productivity.
- Coordinate and supervise training, assignments and development of subordinates.
- Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS).
- Present a positive image of the Tribal organization to its guests and vendors and to assist them as required.
- Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
- Perform any other duties that may be assigned from time to time.
SUPERVISORY RESPONSIBILITIES:
Facilitate learning and skills development opportunities across the team. Adhere to the Tribal organization’s policies, procedures and applicable laws. Responsible for the overall direction, coordination, and evaluation of this unit.
EDUCATION AND EXPERIENCE (MUST BE DOCUMENTED):
- Bachelor’s degree in business management, Marketing, Finance, Applied Mathematics, Industrial Engineering, or a related field, with 4 years of prior relevant experience in a similar leadership role.
- Ten (10) years equivalent Supervisory/Management experience.
- Experience in hospitality or related industries is preferred. They possess strong leadership skills with the ability to improve team culture and prioritize initiatives effectively.
- The candidate can marshal evidence and assimilate, structure, and analyze both qualitative and quantitative data, while communicating complex results clearly to a wide audience.
- They are critical thinkers who can anticipate situations, identify necessary tools, and foresee potential obstacles by reviewing business performance.
- They have a proven track record in implementing innovative ideas, projects, and business solutions, and demonstrate expertise in data structures, systems, and BI tools for marketing data management.
- Their experience includes customer segmentation, loyalty programs, ROI measurement, self-service dashboards, offer components, yield strategies, and revenue management in a hospitality context.
- They are strong problem-solvers and troubleshooters, focused on removing barriers, creating innovative and complex analytics solutions, and driving continuous improvement.
CERTIFICATION, LICENSES AND ANY ADDITIONAL REQUIREMENTS:
- Must pass periodic random drug screens.
- Must be able to pass background suitability investigation.
- Must obtain a Tribal Gaming License.
- Must obtain all other applicable certifications and licenses.
- Must provide proof of eligibility to work in the United States within 72 hours of employment.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use upper extremities, including but not limited to, hands and fingers to handle, or feel; reach with hands and arms. They may be occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl. The employee must occasionally lift up to 10 pounds and/or push, pull up to 50 pounds. The employee is occasionally required use repetitive movements to complete tasks. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Employee may be occasionally required to work in low light conditions, and may be exposed to loud noise for extended periods.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Multiple locations.
- Some enterprises are open 24 hours per day, 7 days per week; therefore, you must be flexible to work any and all hour.
- Must be available for emergency calls 24/7.
- Must be available to work weekend and holidays.
- Some enterprises are gaming facilities.
- Some enterprises are not a smoke-free environment.
- Surveillance cameras and audio equipment monitor the premises recording activity throughout most of the facilities on 24 hours per day, 7 days per week basis.
INDIAN PREFERENCE ACT:
The Twenty-Nine Palms Band of Mission Indians has a resolution on file with Human Resources to ensure that Indian Preference will be adhered to in the following order in accordance with IPA:
1. Tribal Members
2. Other Native Americans
3. All other ethnic groups