Assistant Director Database Marketing

Description

SUMMARY:

This position is responsible for assisting with directing and overseeing all aspects of Marketing Database operation activities and initiatives. In addition, we strive to deliver our Five Star Experience to Guests and fellow Team Members. This includes being committed to our Service Promise: We are the Twenty-Nine Palms Band of Mission Indians Team, where your experience is our top priority. Every person and detail matters.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
• Lead by example and carry out our Five Star Experience to Guests and all Team Members by fulfilling our Mission Statement, Service Promise and following department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued.
• Continually coach and support Team Members to ensure they have the skills, tools and resources to successfully complete their jobs, including the delivering of the Five Star Experience expectations.
• Oversees and coordinates development and maintenance of database marketing information systems.
• Maintains integrity of the database to include, but not limited to, customer account maintenance, file maintenance pertaining to selection criteria and duplicate accounts.
• Ensures the efficient operation of computerized programs for direct mail campaigns.
• Maintain data warehouse and be able to produce comprehensive analytical reports.
• Create and validate queries written against the various databases and provide reports that can be utilized by the operating departments.
• Understand analytical reporting, working knowledge of SQL, Konami Synkros as required.
• Analyze pertinent information, present findings and recommendations for improvement.
• Record and analyze data to evaluate the effectiveness of marketing programs.
• Create ad-hoc reporting for operating departments utilizing various software packages.
• Analyze data to produce clean files.
• Assist in report writing/modification.
• Recommend appropriate computer networking systems for marketing information to determine the scope and priorities of projects.
• Assist with the design, implementation and monitoring of customer/player development programs.
• Maintain player tracking systems and data retrieval process for direct mail programs.
• Input and analyze player complimentary criteria for tracking system.
• Manage the development and implementation of marketing information into functional systems for the organization.
• Oversee the daily reporting of sensitive documents for audit purposes to accounting.
• Create Pre and Post Formas when required.
• Prepare written reports for audits as directed.
• Maintain excellent communications with all Directors and Supervisors.
• Implements approved departmental policies and procedures.
• Ensure the budget for the department is monitored and adhered to by implementing effective processes and procedures.
• Prepare necessary data for the budget in area of responsibility.
• Keep abreast of competitive changes including industry trends and local competitive set.
• Develop, maintain and nurture a positive work environment.
• Responsible for maintaining a disciplined environment and implement practices that promote safety, quality and productivity.
• Help coordinate and supervise training, assignments and development of subordinates.
• Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS).
• Present a positive image of the Tribal organization to its guests and vendors and to assist them as required.
• Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
• Able to make difficult decision in a fair and honest manner.
• Strong verbal and written communication skills.
• Perform any other duties that may be assigned from time to time.

SUPERVISORY RESPONSIBILITIES:

Manage directly and indirectly all employees of the Marketing Database Department.  Adhere to the Tribal organization’s policies, procedures and applicable laws.

Responsible for the overall direction, coordination, and evaluation of this unit.

Carry out supervisory responsibilities which include but are not limited to: interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Qualifications

EDUCATION AND EXPERIENCE (MUST BE DOCUMENTED):

• Bachelor’s Degree in Marketing or a related field, preferred.
• High School Degree (or GED).
• Five (5) years (or equivalent) Supervisory/Management experience.

CERTIFICATION, LICENSES AND ANY ADDITIONAL REQUIREMENTS:

• Must pass periodic random drug screens. 
• Must be able to pass background suitability investigation.
• Must obtain a Tribal Gaming License.
• Must obtain all other applicable certifications and licenses.
• Must provide proof of eligibility to work in the United States within 72 hours of employment.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use upper extremities, including but not limited to, hands and fingers to handle, or feel; reach with hands and arms. They may be occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl. The employee must occasionally lift up to 25 pounds and/or push, pull up to 50 pounds. The employee is occasionally required use repetitive movements to complete tasks. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Employee may be occasionally required to work in low light conditions, and may be exposed to loud noise for extended periods. 

WORK ENVIRONMENT: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Multiple locations.
• Some enterprises are open 24 hours per day, 7 days per week; therefore, you must be flexible to work any and all hours.
• Must be available for emergency calls 24/7.
• Must be available to work weekend and holidays.
• Some enterprises are gaming facilities.
• Some enterprises are not a smoke-free environment.
• Surveillance cameras and audio equipment monitor the premises recording activity throughout most of the facilities on 24 hours per day, 7 days per week basis.

INDIAN PREFERENCE ACT:

The Twenty-Nine Palms Band of Mission Indians has a resolution on file with Human Resources to ensure that Indian Preference will be adhered to in the following order in accordance with IPA:

                1.  Tribal Members

                2.  Other Native Americans

                3.  All other ethnic groups