Content Associate

About Us

Frank Family Vineyards has been a part of Napa Valley’s landscape for three decades. Founded by former Disney Studios President, Rich Frank, along with wife, Leslie, a former Emmy Award-winning broadcast news journalist, the winery is dedicated to crafting exceptional wines with balance and memorable guest experiences. Consistently recognized as having one of the best tasting rooms in Napa Valley, Frank Family is considered one of today’s most successful California wineries.

About the Role

Join our Luxury Brand Marketing Team to elevate the online presence and brand value of Frank Family Vineyards by planning, crafting, and managing content for marketing programs and digital platforms. This individual will be a key player in Frank Family’s digital strategy and help ensure brand assets are used effectively in telling our story.

Key Responsibilities

• Social Media
  • Plan, implement, and monitor Frank Family’s social media strategy  
  • Develop and curate engaging and creative content for social media platforms, meta ads, and blog, posting to social channels regularly and on the blog at least twice a month 
  • Engage with audience daily and respond to messages, inquiries, and comments 
  • Monitor and analyze social media metrics to foster growth and engagement 
  • Collaborate with external agencies to manage influencer campaigns and create supplemental content 
  • Attend Frank Family Vineyards on-site and regional events to capture social media content and serve as an ambassador for the brand.
• E-Commerce
  • Update content on website through internal CMS (event listings, tech notes, news and reviews, SKU setup on shop page, etc.) 
  • Coordinate with FFV Brand Manager and Director of DTC Sales to create captivating and sales-driven email campaigns through MailChimp 
  • Copywrite and photo edit for consumer emails
• Design
  • Work closely with FFV Brand Manager and external design agencies to plan and execute biannual printed wine club magazine from concept to completion 
  • Support the Tasting Room and Wine Club teams with digital/print POS requests (club invitations, tasting sheets, brand brochures, menu cards, etc.

About you:

• You have a BS or BA in Marketing or related field 
• You are an excellent communicator - written and verbal 
• You are proficient with major social media platforms and social media management tools 
• You have experience with Meta Ads Manager
• You are proficient with video and photo editing tools, Canva and Adobe Design Suite a plus 
• You are detail-oriented and calm under pressure to meet deadlines 
• Intermediate level of wine knowledge a plus

Culture

As part of Treasury Wine Estates we bring our whole selves, we're courageous and we deliver together - that's our DNA. We're a passionate bunch who enjoy working together, like to have fun and keep things down-to-earth. We're brave enough and care enough to have the right conversations to get the best outcome and are famous for our can-do attitude. We're definitely "glass half full" people and see challenges as opportunities and move with pace to achieve our goals. 

Inclusion, Equity and Diversity

Just like the wide range and variety of brands in our wine portfolio, TWE embraces diversity and is proud to be an equal opportunity employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin or on the basis of disability.  If you require any assistance to be included in our process, please contact recruitment@tweglobal.com, quoting the job title and reference number.

We do move quickly at TWE and continually review applications, so if you don't want to miss out, apply today!

Pay Transparency Disclosure: The base pay range offered for this position is $71,000 to $86,000 per year. These figures represent what we reasonably expect to pay for this position, but the actual compensation offered will depend upon numerous job-related factors, including but not limited to candidate qualifications, skills, experience, education, location, and alignment with market data. Our expectation is that the incumbent will work out of the Calistoga, CA area. If the incumbent works out of another location, the wage rate may fall above or below this range. Treasury reserves the right to modify the range in the future.

Salary : $71,000 - $86,000