Director, Programmatic Sales & Partnerships

Director, Programmatic Sales & Partnerships

Reports to: Chief Revenue Officer

Location: New York, NY

About TVM

TVM is a leading DOOH platform connecting brands to consumers in nearly 3,000 sports bar venues across the U.S., with a network of 7,000 screens in nearly every major DMA. We specialize in reaching fans in live, social viewing environments, where sports, culture, and commerce intersect, enabling contextually relevant messaging that drives engagement and action in real time.

We built TVM Media to give brands center stage in the right environments at the point of purchase. What started as a network of digital screens in bars and restaurants has grown into a leading digital out-of-home (DOOH) media and technology platform powering brand experiences across social venues.

Today, we bring creativity, precision targeting, and real-world context to hospitality-driven advertising and in-venue communication. We are here to build the tools that help brands, advertisers, and venue operators do their work better, faster, and with more impact, relevance, and measurable results.

Role Overview

We’re looking for a Director of Programmatic Sales & Partnerships to own and scale programmatic revenue across our platform. This is a high-impact, high-visibility role focused on building a strong programmatic business through strategic partnerships, agency engagement, and commercial execution. You will sit at the center of TVM’s revenue engine, working closely with a highly collaborative sales team and cross-functional partners in Product and Marketing.

This is a full-time, hybrid role based in New York City.

What You’ll Accomplish

In your first 6 months you’ll…

• Establish clear ownership of programmatic revenue, including baseline performance, pipeline visibility, and pacing
• Rebuild and activate key SSP and exchange partnerships (Vistar, Place Exchange, Hivestack, etc.)
• Identify immediate revenue opportunities across PG, PMP, and Open Exchange and begin driving incremental demand
• Partner closely with Sales to integrate programmatic into active deals, RFPs, and client conversations
• Improve execution fundamentals across deal setup, pricing, packaging, and reporting

In your first year you’ll…

• Deliver consistent, measurable growth in programmatic revenue as a core channel
• Build strong, repeatable relationships with agency trading desks and programmatic buyers
• Establish TVM as a credible, must-buy platform within programmatic DOOH and live/event-based environments
• Develop a clear GTM strategy across tentpoles, markets, and audience segments
• Create tighter alignment across Sales, Product, and Marketing to support programmatic growth
• Improve infrastructure (data, integrations, measurement) in partnership with Product and Tech

You’ll Thrive in This Role If You…

• Have experience in programmatic advertising, ad tech, or digital media, ideally within DOOH, CTV, or similar environments
• Have 7–10 years of experience driving programmatic revenue, partnerships, or platform growth
• Are comfortable operating at the intersection of sales, partnerships, and execution, working closely with sellers while owning your own number
• Know how to build demand and supply at the same time—growing SSP relationships while unlocking agency spend through direct outreach and education
• Have a strong grasp of programmatic mechanics (PG, PMP, Open Exchange), pricing/yield strategy, and measurement, and can translate that into revenue
• Are a hands-on operator who can both set strategy and execute—jumping into deals, fixing gaps, and pushing things forward
• Communicate clearly and confidently with partners, clients, and internal teams, and are energized by building something that is still taking shape

Apply Even If You Don’t Check Every Box

We know great candidates might not fit every bullet on a job description. If this role speaks to you, we’d love to hear from you.

The base salary range for this role based in New York is $145,000 – $160,000 annually, commensurate with experience. TVM offers a competitive benefits package including medical, dental, and vision coverage and 401(k) matching. Final compensation will be determined based on a candidate's skills, experience, and qualifications.

TVM Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.