Marketing Communications Manager, Products

SUMMARY:  

Provide support to TUV Rheinland’s growth targets and efforts to increase the customer base. Improve the sales force effectiveness and increase market communication and brand awareness by strengthen Marketing & Communication (M&C) activities for TÜV Rheinland in North- and South-America (America’s). The Business Stream strategies defines focus topics and requirements for M&C support need.

PRINCIPAL DUTIES AND RESPONSIBILITIES:

• Within the America’s responsible for determining and initiating Business Stream Products marketing and communication activities including successful handling of the regional and global campaigns, regional and global online marketing assets related to BS Products, etc.
• Develops marketing strategies and programs including positioning, messaging, competitive differentiation and marketing plans for the Americas related to defined target markets, segments/target groups, including key activities and budgets to support the retention of existing customers and the acquisition of new customers according to the business field’s strategies.
• Work together with BSP Marketing colleagues from other regions to support Marketing Communication initiatives of BS Products (websites, Social Media, Eloqua setting, Blueye, internal Newsletters, etc.).
• Supports regional marketing team with their daily marketing operational activities including campaign project management, technical operations and customer service issues.
• Defines and provides context and requirements for the regional marketing team and allocates the predefined budget for the target market segment/audience. 
• Evaluates marketing KPIs for defined target market segment/target group
• Defines the buyer persona(s) and customer journey for the various target groups (or target market segment/service category) for Business Stream Products in the America’s in close coordination with the service owner, regional sales manager and regional field manager.
• Follows trend and product scouting including market analyses and market developments. Utilize web, internal and external databases, outside partners and sources, sales and customer input to identify high potential target market segments for new and existing services.  
• Organize and execute marketing lead generation programs utilizing CRM infrastructure.   
• Create plans and targets for each marketing program and maintain schedules, including metrics, timelines and list of deliverables based on the strategy and requirements of the business fields.
• Build strong, positive relationship with sales teams and business fields, identify limitations in selling practices, assist and coordinate the development of sales tools to support sales growth objectives.  
• Manage relationships with external vendors and consultants who provide support with internal and external marketing communications and public relations.
• Support internal and external communications activities, including public relations, external vendors and consultants.
• Oversee execution of industry events and exhibits, seminars, webinars and other events. Coordinate representations at exhibits and industry events. 
• Update and improve online presence, websites, social media strategy and other online marketing efforts.
• Perform other related duties as assigned

QUALIFICATIONS & REQUIREMENTS:

Knowledge, Skill, & Abilities 

• Excellent written, verbal and presentation communication skills.
• Ability to thrive in a fast-paced environment, work effectively under pressure, prioritize, and multi-task. 
• Excellent analytical skills.
• Ability to interface with all levels of the organization. 
• Knowledge of MS Office (Word, Excel, PowerPoint), Adobe Photoshop and/or other similar publishing software required. Experience with CRM systems a plus. 
• Ability to travel.  

Education 

• Bachelor’s Degree in marketing, Communications or equivalent education and/or experience.

Experience 

• 6 years marketing experience required. Experience in product testing and certification industry preferred.

TUV Rheinland North America EEO Statement

As a global business, TUV Rheinland North America relies on diversity of culture and thought to deliver on our goal of Creative People, Practical solutions serving our client needs, and ensures nondiscrimination in all programs and activities in accordance with Title VI and VII of the Civil rights Act of 1964. We continuously seek talented, qualified employees in our world-wide operations regardless of race, color, sex/gender, including gender identity and expression, sexual orientation, pregnancy, national origin, religion, disability, age, marital status, citizen status, protected veteran status, or any other protected classification under country or local law. TUV Rheinland North America is proud to be an Equal Employment Opportunity/ Affirmative Action Employer/ Federal Contractor desiring priority referrals of all protected veterans for job openings.