Automation Specialist - Smart Components

Why Turtle?

At Turtle, we’re redefining what it means to be an industry leader in electrical distribution, and we want you to be part of our exciting journey! For over 100 years, we’ve built a reputation for innovation, excellence, and exceptional customer service—and we’re just getting started. We are a diverse, passionate team spread across the US, Canada, Mexico, and Puerto Rico, committed to growth, learning, and creating opportunities for each other. At Turtle, every day is a chance to make a real difference, solve complex challenges, and push the boundaries of what’s possible. We believe in fostering an environment that inspires collaboration and sparks creativity, where employees are empowered to contribute to our mission and shape the future of the industry. If you're looking for a fast-paced, dynamic career where your ideas are valued and your growth is prioritized, Turtle is the place for you. Join us and be a part of a company that’s making waves and empowering its people to do extraordinary things every single day!

About the Role

This is a hybrid (remote office and field, which is in NJ/NY) Specialist position in which you will be providing customer business outcomes and solutions to internal and external customers on industrial manufacturing automation applications and related services. This position involves working closely with end-users, system integrators, OEM's, engineering consulting firms, and electrical contractors at local high-tech customers to get our products specified for use. We will provide extensive training opportunities on all products and applications.

What You'll Do

• This is a Technical Specialist position focused on all Rockwell Automation / Allen Bradley Products and related services.


• Collaborate with Corporate Marketing programs and initiatives related to Smart Components (Small Controllers, Industrial Control, Sensors, Safety, Distributed I/O, and condition-based monitoring) products and related services, as a single point of contact for the Rockwell Business Unit


• Collaborate with Marketing to develop marketing and business plans, technical, promotional activities, and support market objectives. Understand the existing market, trends, and competitive landscape.


• Customer business outcome-driven and a total solution resource


• Work with both internal and external customers on technical and product training, product selection, and pre/post-sales support.


• Quotation preparation, including the development of material for Smart Components (Small Controllers, Industrial Control, Sensors, Safety, Distributed I/O, and conditioned based monitoring) and related services as needed for customer.


• Work closely with manufacturing sales engineers and engineering consultants to get Rockwell Automation products and services specified.


• Play an active role with your customer’s buying behavior, becoming an intrinsic part of a customer's future manufacturing designs.

What You'll Bring

• Experience with automation Smart Components (Small Controllers, Industrial Control, Sensors, Safety, Distributed I/O, and condition-based monitoring) and related services.


• Strong computer skills, including Microsoft Excel, Word, PowerPoint, and TEAMS


• Strong interpersonal communications and presentation skills


• Self-driven, active desire to develop a stronger understanding of all Rockwell Automation/Allen-Bradley products and service offerings.


• College degree preferred or equal experience and expertise in this area.

Physical Requirements and Work Environment

• Hybrid work environment with frequent computer use


• Local (NY & NJ) travel (customers, vendors, job site, etc.) and occasional out of area travel (training)


• Lifting to 30 lbs.


• Good driving record

What We Offer

We offer a competitive benefits package that includes:

• 401(k) plan


• Health insurance


• Dental insurance


• Vision insurance


• Life insurance


• Paid holidays


• Vacation


• Employee negotiated discounts

Who We Are

Founded in 1923, Turtle is a fourth-generation, family-owned, and three-generation women-owned business, and one of the nation’s largest independent electrical and industrial distributors. Headquartered in Clark, NJ, our Electrical Distribution division operates 14 branches spanning from coast to coast. It is a significant force in the engineering and procurement of power distribution, automation, lighting, and energy projects, offering integrated services for the industrial and construction markets. Turtle Integrated division provides on-site MRO procurement, cost-saving, and spend analytics across the US and in Canada, Puerto Rico, and Mexico.

What to Do Next

You can begin by filling out our application online. If you want to learn more about Turtle, please visit our website www.turtle.com or our social media LinkedIn

Turtle is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, gender identity or expression, national origin, disability, genetic information, pregnancy, marital status, military or veteran status, or any other protected characteristic as outlined by federal, state, or local laws.