Marketing Supervisor

Title: Marketing Supervisor

Requisition ID#: 5189

Location:

Florence, KY, US, 41042

Property: Turfway Park Racing & Gaming

Pay Range

ABOUT CHURCHILL DOWNS INC.

Headquartered in Louisville, Kentucky, Churchill Downs Incorporated has expanded through the development of live and historical racing entertainment venues, the growth of the TwinSpires horse racing online wagering business and the operation and development of regional casino gaming properties. Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

About Turfway Park Racing & Gaming

Owned and operated by Churchill Downs, Turfway Park Racing & Gaming is the ultimate place to play in Northern Kentucky. Take a spin on over 800 of the latest and greatest games and experience the rush of seasonal live thoroughbred racing or simulcast horse racing year-round. Plus, with two great restaurants and live entertainment, the stage is always set for winning moments on and off the gaming floor. We even have your next business meeting, social event or annual awards covered with an amazing 17,000 square feet of event space that we customize to create the perfect experience.

Job Summary

The Marketing Supervisor is responsible for the direct mail, email marketing, promotions, social media, and entertainment initiatives at Turfway Park Racing & Gaming and Newport Racing & Gaming, along with the supervision and execution of advertising and marketing projects. This role will be regularly supporting both Turfway Park in Florence, KY and Newport Racing & Gaming in Newport, KY.

Turfway Park's address: 7500 Turfway Rd. Florence, KY 41042

Newport Racing & Gaming's address: 1723 Monmouth St, Newport KY 41071

Essential Duties And Responsibilities

• Supervise and coordinate the planning, organizing, and coordination of events and promotions within the facility to meet revenue goals and provide the highest quality of guest service.
• Supervise and coordinate the purchase of promotional items, giveaways, and support of emcee drawings via microphone system to both small and large live audiences.
• Participate in and monitor events overall. Ensures objectives and budgets are being met.
• Write copy and proofread all promotional materials, social media, direct mail, email campaigns, and website content.
• Assist with proofing variable data on all monthly mailers.
• Responsible for set-up of promotional games including kiosks and drawings.
• Plan and execute our email marketing campaign strategy to support promotions, events, new games, and special offers.
• Develop relevant, unique, and engaging content for our social media platforms.
• Monitor all social channels for guest feedback and responding as needed.
• Foster dialogue on our social platforms to create interactive relationships with our guests.
• Ensure website content is kept current.
• Work with our advertising agency to measure the effectiveness of our social efforts.
• Coordinate and traffic marketing projects with our advertising agency.
• Responsible for reporting and analysis of marketing campaigns as assigned.
• Direct support staff, contractors, and vendors as necessary to successfully accomplish promotions and special events.
• Generate necessary purchase requisitions and purchase orders to ensure all invoices are paid promptly.
• Meet with the Food and Beverage, Players Club, Security, IT, and Marketing departments on a regular basis to ensure all special events and promotions are being carried out properly.
• Assist with sponsorship and charitable contributions projects as assigned.
• Provide information and explain Players Club benefits, property amenities, & marketing programs to guests.
• Develop and build relationships with guests through excellent interpersonal skills and exceptional guest service.
• Promote the highest degree of quality guest service, both internally and externally.
• All other duties as assigned.
  
  

Required Skills And Abilities

• Reliable transportation to commute between Turfway Park and Newport Racing & Gaming.
• Ability to work nights, weekends and holidays.
• Ability to work in a fast paced environment and interact with internal departments.
• Understand and represent Turfway Park and Newport Racing & Gaming’s image and reputation both at work and at external functions.
• Excellent oral and written communication skills.
• Ability to lift up to 25 pounds.
  
  

Education And Experience

• Bachelor’s degree in marketing, advertising, or similar and/or three years of experience in the field preferred
• Gaming experience preferred, but not required
• Supervisor experience preferred
• Guest service experience preferred
• Proficient with Microsoft Office
• Able to obtain a valid Racing License
  
  

Physical Requirements & Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit or stand; walk; use hands to finger reach, handle, or feel objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. Reasonable accommodations may he made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate to loud. The employee is expected to circulate throughout all gaming areas, including the smoking area, actively observing players and the functioning of machines.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Work With Us

Churchill Downs Incorporated is an inclusive and fun place to work. We celebrate unique approaches and points of view. We believe diversity is a mindset that drives excellence. We’re always learning, evolving and growing. We innovate through mutual respect of ideas and collaboration. This allows us to build a common language that inspires our team members and propels us toward the achievement of our vision.

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