What are the responsibilities and job description for the Senior Digital Designer position at tula?
Primary Roles and Responsibilities:
- Own large-scale digital design projects from ideation to execution, effectively managing competing priorities and executing creative briefs across site, digital marketing, and e-commerce platforms
- Own and create the brand book and brand guidelines, ensuring consistency across all digital platforms. Develop, manage, and maintain Figma-based design systems to support both internal and external design teams.
- Partner with print, UX, and cross-functional teams to ensure design consistency, optimize workflows, and implement best practices across the business, cultivating strong relationships to drive seamless execution
- Seek and leverage data-driven insights from cross-functional partners to inform creative decisions, staying at the forefront of **industry innovations and software advancements to bring fresh ideas to the team
- Present designs to senior leadership to gain buy-in on creative decisions and work with project management to propose new solutions that maximize resources and operational efficiency
Top Candidate Qualifications:
- 5 years of experience in digital design with strong creative and problem-solving skills, with the ability to translate business requirements into innovative design solutions.
- Strong portfolio demonstrating a range of digital design work, including web and mobile platforms, UX/UI, and creative direction.
- Proven track record of building and maintaining design systems and brand guidelines for digital products.
- Proficient in industry-standard design tools (e.g., Adobe Creative Suite, Figma, Sketch, InVision, etc.).
- Expertise in UI/UX design principles, with a deep understanding of responsive and adaptive design strategies.