Marketing Coordinator

Company Overview

Tucson Rubberized Coatings operates in the retail and manufacturing of roof coatings.

Position Summary

The Marketing Coordinator is responsible for coordinating and executing marketing initiatives that support Tucson Rubberized Coatings' business objectives, brand strategy, product promotion, and customer engagement efforts. This position works closely with company leadership and cross-functional departments to plan, implement, and maintain marketing programs, advertising campaigns, product launches, digital marketing activities, and corporate communications.

The Marketing Coordinator serves as a central resource for marketing-related projects and is responsible for ensuring marketing materials, messaging, and branding are accurate, consistent, and aligned with company goals. This role requires strong organizational skills, attention to detail, effective project management, creativity, and the ability to manage multiple priorities while supporting the company's continued growth and market expansion.

Key Responsibilities

• Coordinate and execute marketing campaigns across print, digital, social media, email, and other marketing channels.
• Develop and coordinate product launch plans for new products and product enhancements.
• Assist in the creation, maintenance, and execution of the annual marketing plan.
• Create, edit, and proofread marketing materials to ensure accuracy, consistency, and brand compliance.
• Coordinate the design and production of sales collateral, brochures, flyers, signage, and promotional materials.
• Support website content updates and coordinate enhancements to improve user experience and brand visibility.
• Manage social media content calendars, create engaging content, and monitor performance metrics.
• Coordinate advertising initiatives including print, digital, outdoor, radio, and television campaigns.
• Work with external vendors, designers, printers, agencies, and media partners to ensure timely project completion.
• Maintain and organize marketing assets, graphics, photography, advertising files, and brand resources.
• Support trade shows, contractor events, customer appreciation events, and community outreach activities.
• Track marketing project timelines, budgets, and campaign performance.
• Analyze marketing data and provide recommendations for continuous improvement.
• Partner with sales and operations teams to ensure marketing efforts align with company objectives.
• Assist with internal communications and company-wide promotional initiatives.

Qualifications

• Associate or bachelor’s degree in marketing, Communications, Business, Graphic Design, or a related field preferred.
• Minimum of 2 years of marketing, advertising, communications, or related experience preferred.
• Experience coordinating multiple projects and meeting deadlines in a fast-paced environment.
• Experience with digital marketing, social media management, and content creation preferred.
• Experience in manufacturing, construction, roofing, coatings, or related industries is a plus.
• Valid driver's license and ability to travel locally for events and business needs, as required.

Skills & Competencies

• Excellent written, verbal, and interpersonal communication skills.
• Strong proofreading, editing, grammar, and copywriting abilities.
• Exceptional organizational skills and attention to detail.
• Ability to prioritize competing projects and manage deadlines effectively.
• Creative thinking and problem-solving skills.
• Strong project coordination and time management capabilities.
• Proficiency in Microsoft Office Suite, including Word, Excel, PowerPoint, and Outlook.
• Experience with Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign preferred.
• Familiarity with website management, content management systems (CMS), and social media platforms.
• Ability to work independently while collaborating effectively with multiple departments.
• Analytical mindset with the ability to interpret marketing metrics and make data-driven recommendations.
• Commitment to maintaining brand standards and delivering high-quality work.

Working Conditions

• Primarily office-based environment with frequent computer and telephone use.
• Regular interaction with internal departments, customers, vendors, and contractors.
• May require occasional travel to company locations, trade shows, events, customer sites, or industry functions.
• Ability to sit, stand, walk, and use office equipment for extended periods.
• Occasionally required to lift and carry marketing materials, displays, or event supplies up to 50 pounds.
• May occasionally work outside normal business hours to support events, product launches, or special projects.

Pay: $48,000.00 - $62,000.00 per year

Work Location: In person

Salary : $48,000 - $62,000