What are the responsibilities and job description for the Website/Digital Coordinator position at Tucson Roadrunners?
Website/Digital Coordinator – TUCSON ROADRUNNERS
Job Title: Website/Digital Coordinator
Department: Marketing / IT / Communications
Reports To: VP of Marketing
Department: Marketing / IT / Communications
Reports To: VP of Marketing
Position Summary:
The Website Coordinator is responsible for maintaining, updating, and optimizing the organization’s website to ensure a seamless user experience. This role involves content management, basic technical troubleshooting, SEO implementation, and collaboration with cross-functional teams. Additionally, this individual will be responsible for the development, building and execution of all e-mail and SMS marketing campaigns.
The Website Coordinator is responsible for maintaining, updating, and optimizing the organization’s website to ensure a seamless user experience. This role involves content management, basic technical troubleshooting, SEO implementation, and collaboration with cross-functional teams. Additionally, this individual will be responsible for the development, building and execution of all e-mail and SMS marketing campaigns.
Key Responsibilities:
- Manage and update website content (text, images, videos, blogs)
- Ensure website functionality, performance, and responsiveness
- Monitor site analytics and generate performance reports
- Implement SEO best practices to improve visibility and rankings
- Coordinate with designers, developers, and marketing teams
- Perform regular site audits to identify issues and improvements
- Maintain website security and ensure software/plugins are updated
- Optimize user experience (UX) and conversion rates
- Develop, build and lead email campaigns, SMS and digital marketing initiatives
Qualifications:
- Bachelor’s degree in Marketing, Communications, IT, or related field
- 1–3 years of experience managing websites or digital content
- Familiarity with CMS platforms (e.g., WordPress)
- Basic knowledge of HTML, CSS, and SEO principles
- Experience with analytics tools (e.g., Google Analytics)
- Strong attention to detail and organizational skills
- Excellent written and verbal communication skills
Preferred Skills:
- Experience with email marketing tools (e.g., HubSpot)
- Basic graphic design skills (Canva, Adobe Suite)
- Understanding of UX/UI principles
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.