What are the responsibilities and job description for the Marketing Data Analyst position at TT MARKETING LLC?
About the Role:
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business Analytics, Data Science, or related field (or equivalent work experience).
- 2–4 years of experience in marketing analytics, performance marketing, or a related role.
- Strong understanding of marketing KPIs, attribution models, and digital campaign performance measurement.
- General understanding of SQL database concepts; comfortable working with large datasets.
- Advanced experience creating and maintaining dashboards in Tableau (or similar BI tool).
- Advanced Excel/Google Sheets skills.
- Strong problem-solving ability and analytical mindset.
- Ability to review processes and data with a fine-toothed comb and resolve inconsistencies before they become problems.
Preferred Skills:
Experience in building, optimizing, and analyzing lead generation funnels, contact center workflows, and lead lifecycle reporting.
Familiarity with digital ad platforms (Google Ads, Meta, programmatic).
Knowledge of ETL processes or data pipelines.
Key Responsibilities:
- Collaborate with leadership to define, refine, and track Key Performance Indicators across business functions and teams.
- Provide analytical support to multiple teams, with a focus on marketing, paid media strategy, and conversion optimization.
- Translate complex data into clear, actionable recommendations for executives, clients, and cross-functional teams.
- Troubleshoot, validate, and refine data sources to ensure accuracy and scalability.
- Design and maintain data infrastructure and Tableau dashboards, enabling leadership and cross-functional teams to track KPIs, identify trends, and make data-informed decisions.
- Deliver strategic insights to the CEO, evaluating financial and media performance to guide media budget and growth decisions.
- Maintain data integrity and accuracy across multiple sources and systems.
- Collaborate with cross-functional teams in a fast-paced, agile environment.
As a Data Analyst, you will use your expertise in data cleaning, pivot tables, R programming language, SAS, data visualization, data cleansing, Power BI, Tableau, and data extraction to collect, interpret, and analyze complex data sets. You will work closely with cross-functional teams to ensure data accuracy and completeness, and develop reports and visualizations to communicate findings to stakeholders. Your strong analytical mindset, excellent problem-solving skills, and ability to work independently and collaboratively in a fast-paced environment will be essential to your success in this role.