What are the responsibilities and job description for the Director, HCP US Marketing position at TSP, a Syneos Health company?
Description
The Director of HCP Marketing is a strategic leader responsible for developing and executing the HCP marketing strategy for Yorvipath to drive adoption, differentiation, and sustained growth. This role owns the end-to-end HCP marketing vision and execution—translating clinical and customer insights into compelling strategies, campaigns, and experiences that influence prescribing behavior across personal and non-personal channels.
The Director partners closely with Sales, Medical Affairs, Market Access, Analytics, and Regulatory to ensure a cohesive, compliant, and high-impact go-to-market approach. This role is accountable for brand performance, message consistency, and executional excellence.
Key Responsibilities
Strategy & Brand Leadership
Required
The ideal candidate is a strategic, decisive, and collaborative leader who can balance long-term vision with flawless execution. They are data-driven yet creative, comfortable pushing strategy forward, and confident partnering with senior stakeholders. They bring a strong point of view, inspire teams, and hold themselves and others accountable for results.
The annual base salary for this position is $225,000 - $245,00. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include a company car or car allowance and eligibility to earn commissions/bonus based on company and/or individual performance.
The Director of HCP Marketing is a strategic leader responsible for developing and executing the HCP marketing strategy for Yorvipath to drive adoption, differentiation, and sustained growth. This role owns the end-to-end HCP marketing vision and execution—translating clinical and customer insights into compelling strategies, campaigns, and experiences that influence prescribing behavior across personal and non-personal channels.
The Director partners closely with Sales, Medical Affairs, Market Access, Analytics, and Regulatory to ensure a cohesive, compliant, and high-impact go-to-market approach. This role is accountable for brand performance, message consistency, and executional excellence.
Key Responsibilities
Strategy & Brand Leadership
- Own the HCP marketing strategy and execution aligned to brand objectives and customer insights
- Translate clinical data into compelling, compliant narratives that resonate with priority HCP segments.
- Serve as a strategic thought partner on brand direction, investment decisions, and performance optimization.
- Field Force strategy and execution lead. Responsible for field sales messaging strategy and tactical execution.
- Support omnichannel HCP campaigns across personal promotion (sales force, speaker programs) and non-personal promotion (digital, CRM, email, paid media, congress).
- Partner with Sales leadership to ensure field tools, messaging, and deployment are optimized for impact with top-tier targets.
- Oversee congress strategy and tactical execution, including booth presence, symposia, and pre-/post-meeting engagement.
- Ensure seamless integration of HCP marketing with patient and payer strategies where appropriate.
- Leverage market research, analytics, and real-world insights to continuously refine segmentation, targeting, and messaging.
- Establish KPIs and dashboards to measure effectiveness of HCP initiatives and inform agile optimization.
- Drive a test-and-learn mindset to improve engagement, message pull-through, and ROI.
- Work closely with Regulatory, Legal, and Compliance to deliver timely, compliant materials without compromising strategic intent.
- Lead, mentor, and develop direct reports
- Manage agency partners to ensure strategic alignment, quality, and on-time delivery.
- Foster a culture of accountability, innovation, and continuous improvement.
Required
- Bachelor’s degree required; MBA or advanced degree preferred.
- 10 years of pharmaceutical or biotech marketing experience, with significant HCP marketing leadership.
- Proven experience leading brand strategy and omnichannel execution in a regulated environment.
- Experience coaching and mentoring direct reportsStrong understanding of HCP engagement, sales force dynamics, and non-personal promotion.
- Demonstrated ability to translate clinical data into impactful marketing strategies.
- Experience leading cross-functional teams and influencing without authority.
- Launch experience
- Specialty, or rare disease experience
- Experience managing budgets.
- Up to 25% Travel (including select weekends) may be required.
The ideal candidate is a strategic, decisive, and collaborative leader who can balance long-term vision with flawless execution. They are data-driven yet creative, comfortable pushing strategy forward, and confident partnering with senior stakeholders. They bring a strong point of view, inspire teams, and hold themselves and others accountable for results.
The annual base salary for this position is $225,000 - $245,00. Actual salary will vary based on various factors such as the candidate’s qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include a company car or car allowance and eligibility to earn commissions/bonus based on company and/or individual performance.
Salary : $24,500 - $225,000