What are the responsibilities and job description for the City Growth Lead - Los Angeles, CA position at try-picnic?
Who we are
At Picnic, we’re reinventing the way employees experience lunch at work. By partnering with top local restaurants and batching hundreds of orders, we make it easy for companies to offer high-quality, individually packed meals, without fees or tips. Our mission is to create a seamless, affordable, and joyful lunch experience that benefits both employees and employers.
What you’ll do
- Drive New Business: Take warm leads from pitch to signature, mapping out and closing the highest-density office buildings in your city.
- Expand Existing Accounts: Visit current clients to increase employee participation, add new dining slots, and unlock more office locations.
- Act as Field Intelligence: Provide HQ with "street-level" insights on building logistics, local cuisine preferences, and competitor moves.
- Execute Local Marketing: Run grassroots activations like pop-ups, office samplings, and community events to build brand awareness.
- Own the Outcome: Be responsible for your city's GMV, active eater count, and overall market penetration.
What we’re looking for
- Proven Closers: 2 years in growth, sales, or BD with experience owning a deal from first meeting to close.
- Hyper-Local Experts: A deep love for your city and an understanding of its commercial real estate and food scenes.
- Social Chameleons: Naturally outgoing individuals comfortable pitching to everyone from CEOs and building managers to office admins.
- Analytical Self-Starters: High-energy pros who can navigate data (Google Sheets/CRMs) and work independently without a script.
- Startup Mindset: Flexibility to wear many hats and the "hustle" required to thrive in a fast-paced, early-stage environment.
Why join us
- Drive real impact: Be part of building the operational engine behind a fast-growing startup that’s redefining how work gets done.
- Own your city: Take full ownership of your city’s performance and see the direct results of your ideas and execution every single day.
- Work with purpose: Join a mission-driven team focused on making the workplace experience better for thousands of people.
- Grow with us: At Picnic, there’s room to grow—personally and professionally—as we scale and take on new challenges together.
What else you need to know
This role is based in our Los Angeles office location. As a company driven by innovation and continuous change, close collaboration is essential. We’re constantly reimagining our industry, creating new products, and refining our processes, and we do our best work together. That’s why all of our office-based teams work onsite, five days a week.
The base salary range for this role is $99,000 to $107,000 per year.
Add’l Incentive Compensation: Individuals can earn an estimated annual incentive compensation range of $30,000 - $35,000 when meeting performance expectations. Actual incentive compensation varies based on individual sales performance and targets.
Actual compensation will be determined on an individual basis and may vary depending on experience, skills, and qualifications.
Base salary is just one part of your total rewards package. You may also be eligible for equity awards and an annual performance-based bonus.
Benefits Summary (USA Full-Time Exempt Employees):
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies:
- Discretionary vacation days
- 8 paid holidays per year
- Paid sick time
- Paid Bereavement leave
- Paid Parental Leave
Benefits are subject to change at the company's discretion.
Atoms accepts applications on an ongoing basis.
Ready to join us as we serve those who serve others?
#LI-Onsite
Salary : $99,000 - $107,000