Head of the TRX App

TRX is a global training brand redefining functional fitness through innovative gear, world-class education, and powerful training experiences. From commercial gyms and military units to professional athletes and everyday consumers, we design, develop, and deliver tools that help people move better and live stronger.

As we continue to evolve into a digitally driven, content-forward brand, the TRX App sits at the center of that transformation. Used daily by tens of thousands of fitness enthusiasts, it is the best way to experience the iconic TRX Suspension Trainer, TRX YBell, and the full range of TRX Functional Training Tools. We are looking for a Head of TRX App to lead it forward.

Are you a business-minded leader who obsesses over consumer experience and knows how to turn a digital product into a growth engine? Do you understand what keeps users coming back and how to build something people genuinely love using?

As Head of the TRX App you will own the strategy, experience, and growth of TRX's consumer app. This is a high-impact leadership role for someone who thinks like a business owner, leads with the user in mind, and knows how to align cross-functional teams around a shared vision. You will sit at the intersection of product, marketing, technology, and business development, serving as the internal champion and day-to-day lead for everything TRX App.

You will work closely with the Head of Consumer Channels, the VP of Technology, and the marketing team to drive new program development, shape the feature roadmap, and build toward a fully integrated TRX digital ecosystem. This is not a purely technical role, but comfort with digital products and a curiosity for how they work will serve you well. Managing the business through operational and financial metrics leveraging digital tools with close attention to details is a must.

If you want to own a product that reaches tens of thousands of people worldwide every day and help define the future of TRX in the digital space, this is your opportunity.

• Own the TRX App as a business, driving strategy, performance, and day-to-day execution. 
• Set a clear app vision that ladders up to TRX's brand and commercial objectives. 
• Define and track KPIs across engagement, retention, subscriber growth, and revenue. 
• Identify growth opportunities that deepen the connection between TRX's digital and physical product ecosystem. 
• Pursue and manage strategic partnerships that expand the app's reach and value.

• Own the growth strategy, building initiatives that drive acquisition, activation, and long-term retention. 
• Stay sharp on the competitive landscape and emerging trends in consumer fitness apps. 
• Own the end-to-end user experience, from sign-up to long-term retention, always pushing to make it better. 
• Deliver regular performance reporting to leadership that is clear, honest, and forward-looking. 
• Identify and close the gaps between what users expect and what the app delivers.

• Lead new training program development with the TRX Education team, keeping content compelling, on-brand, and built for the TRX consumer. 
• Synthesize user feedback, performance data, and market trends into clear experience and content decisions. 
• Drive the build-out of a fully integrated TRX digital ecosystem that connects the app to TRX's broader product world.

• Partner with the technology team to define, prioritize, and ship the feature roadmap. 
• Translate business goals and user needs into clear, actionable briefs the tech team can execute against. 
• Align with marketing to drive awareness, downloads, and subscriber conversion across channels.
• Keep product, content, and marketing moving in the same direction toward shared goals.

• 5 to 8 years of professional experience in consumer apps, digital products, growth, or a related field. 
• Demonstrated ability to lead a digital product or consumer-facing business with measurable results. 
• Strong business acumen with experience using data to drive decisions and communicate performance. 
• Experience working cross-functionally across technology, marketing, and business development teams. 
• Familiarity with app ecosystems, subscription models, and digital consumer behavior. 
• Excellent communication and project management skills with the ability to keep multiple workstreams moving. 
• Experience pursuing or managing strategic partnerships is a plus. 
• Background in product management, consumer marketing, or digital growth is a plus but not required. 
• Passion for fitness, movement, and performance-driven brands. 
• Comfortable working in-office and collaborating closely with teams across the organization.
• Global perspective and understanding differences in various global markets is a plus.
  

We are looking for a builder and an owner. Someone who sees the TRX App not just as a product to manage but as a platform to grow, and who has the drive, business instincts, and consumer mindset to take it there. You know how to rally people around a vision, make smart decisions with imperfect information, and keep momentum going even when the work is complex.

This is a role for someone who is energized by ownership. You will have the support of a talented tech team, a strong marketing organization, and leadership that is invested in making this product win. What you bring is the focus, the strategic thinking, and the day-to-day drive to make it happen.

If you want to lead one of the most important digital initiatives at a globally recognized fitness brand, this is your seat at the table.