Senior HR Generalist

Position Title: Senior Human Resources (HR) Generalist

Reports to: Chief People Officer

Location: Traverse City, MI (On-site)

Employment Type: Full-Time

About Us

We are a rapidly growing direct-to-consumer (DTC) manufacturing company headquartered in beautiful Traverse City, Michigan. Our mission is to design, manufacture, and deliver exceptional products directly to our customers—combining quality craftsmanship with operational excellence. We pride ourselves on our dynamic culture, collaborative spirit, and commitment to employee development and community involvement.

Position Overview

We are seeking an experienced, strategic, and hands-on Senior HR Generalist to join our on-site team. This role will be critical in shaping the employee experience and supporting the full spectrum of HR functions including recruitment, employee relations, compliance, performance management, training, and HR operations. The ideal candidate is an organized self-starter who thrives in a fast-paced environment and is passionate about fostering a positive workplace culture.

Key Responsibilities

• Serve as the primary HR point of contact for all on-site employees, providing guidance and support on HR-related matters
• Manage and support full-cycle recruitment, including sourcing, interviewing, hiring, and onboarding new employees
• Administer and ensure compliance with company policies, procedures, and employment laws (local, state, and federal)
• Support managers with performance management processes, including goal setting, performance reviews, and employee development plans
• Address employee relations issues with discretion and professionalism, conducting investigations as needed
• Maintain and update HRIS and personnel files; ensure accurate and timely recordkeeping
• Assist in administering benefit programs and serve as liaison with insurance providers and brokers
• Develop and deliver employee training programs related to compliance, safety, DEI, and leadership development
• Participate in continuous improvement initiatives and HR strategy development
• Lead or support HR projects such as engagement surveys, retention initiatives, compensation reviews, and workforce planning
• Assist Chief People Officer with administrative support
• Other duties as assigned
  
  

Qualifications:

• Bachelor’s degree in Human Resources, Business Administration, or a related field
• ???????5 years of progressive HR experience, preferably in a manufacturing or production environment
• Strong understanding of employment laws and HR best practices
• Exceptional interpersonal, communication, and conflict-resolution skills
• Proven ability to handle sensitive and confidential information with professionalism
• Proficiency in HRIS systems (e.g., ADP, Paycom, or similar) and Microsoft Office Suite
• PHR or SHRM-CP certification preferred
• Experience in a fast-paced, entrepreneurial, or DTC environment is a plus
• Must be available to work on-site full-time in Traverse City, MI
  
  

What We Offer:

• Competitive salary based on experience
• ???????Health, dental, and vision insurance
• 401(k)
• Paid time off and holidays
• Employee product discounts
• A supportive, mission-driven culture that values people and performance