What are the responsibilities and job description for the Influencer/Creator Marketing Manager position at Truist?
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Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be based in office 5 days/week.
The Influencer/Creator Marketing Manager will lead the strategy, development, execution, and optimization of influencer and creator marketing programs that support brand and business objectives. This role is responsible for building and scaling a best-in-class creator ecosystem that drives measurable business impact across the consumer journey, with a heavy focus on mid-and lower-funnel performance outcomes. The ideal candidate will champion an always-on creator content ecosystem, leveraging strategic influencer partnerships to deliver authentic, relevant, social-first content at scale. By combining forward-thinking strategy, innovative creator engagement, and performance measurement, they will establish influencer marketing as a critical growth driver and a highly efficient marketing channel. The Influencer Marketing Manager will demonstrate how creator-led content can accelerate speed-to-market, improve content efficiency, and consistently deliver best-in-class creative that drives meaningful mid- and lower-funnel business outcomes, including engagement, consideration, conversion, and revenue growth.
Lead a team, including agency partners, responsible for developing and executing social media strategies that support brand and business campaign goals and objectives. Deliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting to deliver best in class social media and/or influencer marketing executions.
ESSENTIAL DUTIES AND RESPONSIBILITIES: (Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.)
Preferred Qualifications:
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary:
Regular
Language Fluency: English (Required)
Work Shift:
1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office policy, this role will be based in office 5 days/week.
The Influencer/Creator Marketing Manager will lead the strategy, development, execution, and optimization of influencer and creator marketing programs that support brand and business objectives. This role is responsible for building and scaling a best-in-class creator ecosystem that drives measurable business impact across the consumer journey, with a heavy focus on mid-and lower-funnel performance outcomes. The ideal candidate will champion an always-on creator content ecosystem, leveraging strategic influencer partnerships to deliver authentic, relevant, social-first content at scale. By combining forward-thinking strategy, innovative creator engagement, and performance measurement, they will establish influencer marketing as a critical growth driver and a highly efficient marketing channel. The Influencer Marketing Manager will demonstrate how creator-led content can accelerate speed-to-market, improve content efficiency, and consistently deliver best-in-class creative that drives meaningful mid- and lower-funnel business outcomes, including engagement, consideration, conversion, and revenue growth.
Lead a team, including agency partners, responsible for developing and executing social media strategies that support brand and business campaign goals and objectives. Deliver effective and efficient strategies for media planning, audience targeting, channel mix, creative, optimization, measurement and reporting to deliver best in class social media and/or influencer marketing executions.
ESSENTIAL DUTIES AND RESPONSIBILITIES: (Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.)
- Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives.
- Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.
- Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.
- Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns.
- Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement.
- Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.
- Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners.
- Lead end-to-end crisis and incident protocols response when needed.
- Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
- Seven years of related influencer/creator and/or social media experience or an equivalent combination of education and experience
- Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline
- Sound and comprehensive understanding of business and organizational strategies and processes managing a process
- Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services
- Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals
- Ability to exercise independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities
- Sophisticated analytical skills and the ability to solve complex technical and business problems
- Ability to influence others to adopt a new perspective
- Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry.
- Expertise with social media channels including Facebook, Instagram, Pinterest, LinkedIn, SnapChat, YouTube, etc.
Preferred Qualifications:
- Financial services or related industry experience
- Integrated marketing and digital marketing experience
- Multi-cultural marketing experience
- Experience with delivering national and/or global social media and influencer marketing campaigns
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work