Brand Field Representative – Workwear

Company Description

At TRUEWERK, we believe craftsmanship is a mindset that should be applied to every endeavor. We value precision in the details, discipline in the process, and a commitment to excellence whether we’re building a house or a spreadsheet.

We believe the people whose skilled, physical work keeps our society running deserve gear that mirrors the tremendous value they create. We meticulously design, test, and refine every product to optimize performance and reflect the pride and professionalism of the people who rely on it.

We serve customers across the U.S. and Canada through TRUEWERK.com, Amazon, and a growing network of retail and enterprise partners. Backed by a dedicated team of about 50 employees and a strong growth trajectory, we’re building a company – and a culture – grounded in performance, integrity, and continuous improvement.

Job Description

After a decade serving loyal TRUEWERK customers through our successful ecommerce and enterprise channels, we’ve brought our performance workwear to retail stores for the first time ever! We’re looking for passionate and experienced wholesale or retail apparel merchandisers located in or near Madison or Milwaukee to join us in this exciting journey.

As a TRUEWERK Brand Field Representative, you’ll play a key role in strengthening our in-store presence and connecting with retail teams and customers to build brand awareness. This position is ideal for someone who is passionate about storytelling, thrives in a dynamic retail environment, loves travel, and enjoys building relationships that drive brand loyalty and customer engagement. Your efforts will help ensure a consistent and compelling brand experience across our retail partners, contributing directly to TRUEWERK’s growth and visibility.

If you have an interest in supporting the skilled trades and a genuine passion for TRUEWERK performance workwear, we’d love to hear from you!

This is a field role that requires travel up to 75% of the month to retail locations throughout Wisconsin, Minnesota, Illinois, Iowa and Michigan and time at TRUEWERK’s headquarters in Denver, Colorado twice a year for seasonal product launches.

Role & Responsibilities

Plan and Execute Store Visits

• Visit territory-specific stores (44 doors) to maintain a strong and consistent field presence and ensure retail displays reflect TRUEWERK’s brand standards.
• Map out weekly store routes, book travel and schedule visits in advance, including coordinating associate training sessions.
• Participate in seasonal new store launches including building fixtures, locating and merchandising products and installing marketing.
• Gather on-the-ground intel during store visits: identify competitor brands, track which products are selling, and make note of retail shoppers’ feedback.
• Identify stores that may need additional support or more frequent visits based on visual and inventory findings.
• Maintain ongoing communication with the Wholesale manager to share insights, ask questions, and support the health of each retail relationship.
  
  

Represent the TRUEWERK Brand In-Store

• Serve as the face of the TRUEWERK brand in retail locations, building strong relationships with key store associates, particularly in the workwear section.
• Proactively engage with retail shoppers during store visits to increase brand awareness and highlight product benefits.
• Check in with store managers to assess sell-through, answer product questions, and explore opportunities to optimize inventory or increase model stock.
• Conduct engaging and informative Tech Talks to educate store associates on TRUEWERK products, highlighting features, benefits, use cases, and brand storytelling.
• Act as a brand ambassador, inspiring associates to represent TRUEWERK with confidence and enthusiasm, growing a documented Werk Crew Community: our group of in-store advocates and brand champions.
  
  

Maintain Visual Merchandising Standards

• Evaluate the apparel display and surrounding area upon arrival, ensuring displays are clean, hangers are branded, and all signage and graphics are up to date and in good condition.
• Merchandise product displays according to planograms and make any necessary adjustments due to sell-through and inventory levels.
• Install new seasonal marketing and remove outdated collateral.
• Check the stock room and receiving areas to ensure replenishment has been completed and push any remaining product to the sales floor.
• Collaborate with store staff to optimize inventory placement and identify opportunities for product seeding or re-merchandising.
  
  

Communicate Insights and Collaborate Internally

• Complete post-visit reports, ideally by the end of the week, including clear, well-composed photos and written summaries that document store conditions, insights, and actions taken.
• Alert the wholesale manager when proper inventory is not available at a retail location, and work with the store team to assess the root cause.
• Participate in weekly check-ins with the wholesale manager to recap results and review plans for upcoming visits.
• Provide insight into how products are performing in the market and any feedback that is being passed along from the store team.
  
  

Qualifications

Experience & Background

• 3 years of experience in brick-and-mortar retail management or brand representative roles, preferably in apparel-focused environments
• General knowledge of retail store operations, including merchandising to planograms and adapting based on inventory levels, fixture count, and store layout
• Experience building and installing retail displays, including making minor fixture repairs using handheld power tools
  
  

Product Knowledge & Brand Alignment

• Authentic passion for the TRUEWERK brand and the quality and function of our products, with interest in or exposure to the skilled trades
• Passion for gear, with the ability to learn, retain, and clearly communicate detailed product specifications
  
  

Communication & Customer Engagement

• Comfortable presenting to small groups in a business or training setting
• Experience delivering strong customer service to retail shoppers
  
  

Tools & Systems

• Comfortable working with Apple/MacBook computers and Google Drive/Google Sheets
• Experience with Zoom, Slack, and CRM systems (e.g., HubSpot or Salesforce) preferred
  
  

Physical & Travel Requirements

• Must have a dependable vehicle, valid driver’s license, and the ability to lift up to 25 lbs frequently and 50 lbs occasionally
• Must be based near the Madison or Milwaukee area and able to travel up to 75% (Monday–Friday), both locally and nationally
• In-region travel: conducted by car using personal vehicle (mileage reimbursed at standard rate)
• Out-of-region travel: conducted by air; overnight stays may be required; airfare, hotel, transportation, and meals covered by the company
  

Additional Information

TRUEWERK is committed to providing fair and competitive compensation through a combination of base salary and performance-based bonuses. Other benefits include but are not limited to:

• Employer-paid medical (HDHP & PPO options) and dental plans
• Optional vision, pet, accident, cancer, critical illness, and hospitalization insurance
• Company-sponsored life, AD&D, short-term disability, and long-term disability coverage
• Affordable coverage for dependents and domestic partners
• HSA with monthly employer contribution
• FSA, dependent care, and commuter spending accounts
• Employee Assistance Program (free mental health, financial, and legal counseling)
• Professional development reimbursement program
• Volunteer and community-building opportunities
• 401(k) with company match
• Monthly hybrid work stipend
• Hybrid work environment (with great snacks!)
• Annual performance bonus
• Unlimited PTO policy and paid company holidays
• Free workwear for you and discounts for friends and family!
  
  

Salary Range: $50,000 - $55,000 base salary bonus

Applications for this role are expected to be accepted through May 1, 2026.

TRUEWERK is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions at TRUEWERK are based on business needs, job requirements, and individual qualifications, without regard to race, color, age, religion, family or parental status, pregnancy, sex, gender identity, sexual orientation, national origin, disability, genetic information, or any other protected characteristic as outlined by federal, state, and local laws.