What are the responsibilities and job description for the SEO Content Specialist (100% On-site - Brooklyn, NY) position at True Care?
About True Ventures Group
True Ventures Group is a multi-brand healthcare holding company. Our brands include True Care, a licensed home care agency serving Medicaid and private pay clients in New York City and Westchester; POD Health, a Medicare telehealth and chronic care management platform operating in New York, Florida, and Colorado; and Andrea's Angels, a home care and IHSS provider serving Denver and Northern Colorado.
About the Role
We're looking for a creative, detail-oriented SEO Content Specialist to write and optimize blog content across three brands: True Care, POD Health, and Andrea's Angels. In this role, you'll create engaging, conversion-focused blog posts designed to perform well in traditional search, AI Overviews, and emerging LLM-powered platforms, helping drive organic traffic and turn readers into leads.
You'll work closely with the Growth Marketing & Branding team to keep blog output aligned with each brand's SEO priorities and voice. This is a hands-on, execution-focused role, a great fit for someone early in their SEO/content career who wants to build real expertise in both search fundamentals and how content shows up across newer AI-driven search surfaces.
What You'll Do
Blog Content Writing & Optimization
- Write and edit blog posts across all three brands, following each brand's voice and content briefs
- Optimize blog content for on-page SEO (titles, headers, keywords, internal linking)
- Format and publish blog content in WordPress
- Help maintain the content calendar, flagging deadlines and deliverables
SEO & Keyword Research
- Conduct keyword research to identify blog topics and content opportunities
- Apply SEO best practices to new and existing blog posts
- Optimize blog content structure and language to improve visibility in AI Overviews and LLM-powered platforms
- Support optimization of existing blog content for accuracy, relevance, and freshness
- Stay current on how AI Overviews and LLM-powered platforms are changing how content gets discovered
Performance Tracking
- Track basic blog performance metrics (traffic, rankings, engagement)
- Help compile reporting on content performance for the team
- Flag underperforming or outdated content for review
Collaboration
- Work with cross-functional partners to keep blog content on-brand and on-schedule
- Share relevant SEO trends, tools, or AI-search developments with the team
What You'll Need
- Bachelor's degree, or equivalent experience
- 2-4 years of experience writing and optimizing SEO blog or web content, with strong writing samples
- Solid understanding of on-page SEO fundamentals
- Experience with SEO tools such as Google Search Console, GA4, or SEMrush
- Comfortable learning and using WordPress (experience a plus, not required)
- Comfortable using AI tools like Claude for content planning and drafting
- Strong writing and editing skills across different tones/brands
- Interest in AI Overviews, LLM platforms, and how search is evolving
- Strong organizational skills and attention to detail
- Ability to manage multiple projects and deadlines at once
Nice to Have
- Basic HTML/CMS troubleshooting skills
- Interest in healthcare, home care, or Medicaid/Medicare
Salary : $70,000 - $85,000