Home Care Marketing Representative

Company Overview: Empowering Health, Enriching Lives: True Care’s Enduring Mission

At True Care, we stand as a beacon of compassion and excellence in home healthcare. With a profound commitment to enhancing the quality of life for individuals and families, our mission is to provide holistic, personalized care that empowers health and enriches lives.

Every day, we embark on a journey to bring comfort, vitality, and dignity to those we serve. Our mission is driven by a deep understanding of the unique needs and aspirations of each individual under our care. We believe that home is not just a place but a sanctuary where healing and well-being flourish best. Hence, we endeavor to make this sanctuary a haven of health and happiness.

We pledge to create a nurturing environment where our clients and their families feel heard, valued, and supported. Our highly trained and empathetic professionals are not just caregivers but partners in the pursuit of well-rounded wellness. With a focus on open communication, collaboration, and respect, we forge lasting relationships that transcend the boundaries of traditional healthcare

Our mission is to be a guiding light, illuminating the path toward optimal health and well-being. As we navigate challenges and triumphs together, we remain resolute in our dedication to uplifting lives, one compassionate interaction at a time.

At True Care, we don't just offer home healthcare – we offer hope, healing, and a brighter tomorrow.

Position title: Home Care Marketing Representative - Private Pay Division

Job Summary

As a Home Care Marketing Representative in True Care’s Private Pay division, you will lead our business development efforts within the self-pay market. This role is centered on cultivating high-value referral relationships with elder law attorneys, financial advisors, geriatric care managers, boutique rehabilitation centers, hospital discharge planners, and private practice clinicians. You will be responsible for increasing brand awareness, identifying new business opportunities, and generating referrals that convert into private pay cases. Your ability to build trust and communicate the unique value of True Care’s premium services will be essential to your success.

Responsibilities

• Referral Generation: Actively develop a pipeline of qualified private pay referrals by nurturing relationships with affluent families and their trusted advisors.

• Market Expansion: Identify and pursue new referral channels within high-net-worth communities, including luxury senior living, concierge medical practices, private fiduciaries, estate planning networks, and more.

• Value Proposition Communication: Demonstrate a deep understanding of True Care’s premium service offerings, articulating our concierge approach and Points of Difference (PODs) to differentiate from traditional home care providers.

• Relationship Building: Build meaningful, ongoing relationships with professional referral sources through consistent outreach, thoughtful follow-up, and personalized engagement.

• Event Representation: Host and attend events, private workshops, networking meetings, and client-facing seminars to showcase True Care’s offerings.

• CRM Management: Maintain meticulous records of interactions and referral source development using Salesforce, ensuring timely updates and follow-through.

• Collaboration: Partner with the Private Client intake team and care coordination team to ensure a smooth transition from lead to service start.

• Market Intelligence: Monitor industry trends, competitor positioning, and referral source feedback to refine outreach strategies and improve performance.

• White-Glove Engagement: Serve as a brand ambassador who embodies discretion, professionalism, and hospitality in every interaction.

Qualifications

• Bachelor’s degree in marketing, Business, Healthcare Administration, or related field.
• Fluency in Spanish is a plus
• 3 years of experience in sales, outreach, or business development within home care, private healthcare services, luxury hospitality, or elder services.
• Familiarity with the needs and expectations of high-net-worth families and private care referral networks.
• Strong presentation, negotiation, and relationship management skills.
• Proficiency in Salesforce or similar CRM software.
• Self-starter with the ability to manage time and priorities independently.
• Must have a valid driver’s license and reliable transportation for regular fieldwork.

True Care provides equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.