Lead Web Developer & SEO/GEO Strategist

Alternative Job Titles:

Website Developer / Website Architect

Website Architect & Growth Platform Manager

Lead Web Developer & SEO/GEO Strategist

Trossen Robotics builds robotic platforms, developer tools, and data collection systems for the emerging Physical AI market. Our products are used by AI labs, robotics researchers, universities, startups, and enterprise R&D teams building the next generation of intelligent machines.

We are preparing for a complete rebuild of our website and digital presence. Our current website has served us well, but the company has outgrown it. We are looking for someone to help architect and build a modern web platform that can support product launches, technical documentation, developer resources, lead generation, content marketing, SEO, GEO, and long-term company growth.

Position Summary

Trossen Robotics is seeking a Website Developer / Website Architect to lead the design, planning, and development of our next-generation website.

You will work directly with the COO and CEO/Founder to help define the website strategy, select the technology stack, design the site architecture, create page layouts in Figma, and build the website itself using modern development tools and AI-assisted workflows.

We are open to candidates who leverage AI extensively in their development process. We care far more about outcomes, execution speed, and quality than traditional notions of how code gets written.

A major focus of this role will be ensuring the website is built from day one with strong SEO and GEO (Generative Engine Optimization) principles. The ideal candidate understands how websites need to be structured for both traditional search engines and AI-driven discovery platforms.

This role combines web development, web design, SEO/GEO strategy, and project ownership.

Responsibilities

Website Strategy & Architecture

• Work directly with executive leadership to define website goals, structure, and priorities
• Help determine the optimal technology stack and CMS architecture
• Design scalable site architecture that can support future growth
• Develop navigation structures, content organization, and user journeys
• Translate business objectives into website functionality and requirements

Website Design & User Experience

• Create and refine website layouts in Figma
• Design page structures, content hierarchies, and conversion paths
• Collaborate with leadership on visual direction and customer experience
• Ensure consistency across product pages, documentation, resources, landing pages, and marketing content
• Balance aesthetics, usability, performance, and business goals

Website Development

• Lead development of the website from concept through launch
• Build reusable page templates and CMS-driven content systems
• Implement responsive layouts and modern front-end experiences
• Integrate forms, analytics, marketing tools, media, and content systems
• Ensure the site is fast, maintainable, scalable, and easy for internal teams to update

SEO & GEO Leadership

• Architect the website with SEO best practices built into the foundation
• Develop content structures that support search visibility and authority building
• Understand and implement GEO strategies that improve visibility within AI-powered search and answer engines
• Work with external SEO and GEO specialists when needed
• Help guide content strategy, schema implementation, internal linking, metadata, technical SEO, and AI discoverability
• Monitor and improve organic search performance over time

Project Ownership

• Drive the website project from planning through launch
• Manage priorities, milestones, and execution timelines
• Coordinate with internal stakeholders and outside vendors
• Identify blockers and propose solutions
• Keep leadership informed of progress, tradeoffs, and recommendations

Ongoing Website Ownership

Following launch, you will continue to own and evolve the website by:

• Publishing new content, landing pages, and product launches
• Maintaining technical performance and user experience
• Supporting marketing and lead-generation initiatives
• Improving SEO and GEO performance
• Expanding website functionality as company needs evolve

Required Qualifications

• Professional web development experience
• Strong understanding of modern website architecture and CMS platforms
• Experience building and launching production websites
• Strong knowledge of SEO fundamentals and technical SEO
• Familiarity with GEO and AI-driven search trends
• Experience with Figma or similar design tools
• Ability to communicate effectively with executives, marketers, and engineers
• Strong project ownership and execution skills
• Ability to move projects forward with minimal supervision
• Excellent attention to detail

Preferred Qualifications

• Experience with Next.js, React, headless CMS platforms, or similar modern web frameworks
• Experience with AI-assisted development tools
• Experience with analytics, conversion optimization, and marketing automation platforms
• Experience working with technical products, robotics, engineering, SaaS, or B2B technology companies
• Experience leading a website rebuild or major platform migration
• Understanding of content strategy, developer documentation, and technical marketing