What are the responsibilities and job description for the Marketing, Social Media Intern position at Troon?
Springdale Golf Club is seeking a creative and motivated Social Media Intern to join our marketing team. This role is ideal for a student looking to gain hands-on experience in digital marketing, content creation, and brand storytelling within the golf and hospitality industry. The intern will assist with capturing, creating, and sharing engaging content that showcases our club’s community, events, and amenities while helping drive visibility for prospective members.
The Marketing and Social Media Intern is responsible for assisting with video production, editing and distribution to a wide range of social platforms. This role will also assist their supervisor with creating member event themes, flyers and anything necessary to drive rounds and revenue here at Springdale Golf Club for both members and daily/fee resort guests.
Duties and responsibilitie
- Shooting photos/video on a wide range of cameras including a GoPro, mobile phones, etc.
- Taking all footage and producing short recaps for sharing on all applicable Springdale Golf Club social media channels, specifically Facebook and YouTube.
- Gather content during the CME Group Tour Championship and the QBE Shootout for social sharing before/during/after the events.
- Produce professional intro/outro snippets for all Springdale Golf Club videos.
- Working with applicable local businesses to create relationships with Springdale Golf Club.
- Work to create new programs, including membership opportunities, to drive outside revenue using our social media channels and email database.
- Produce an updated Springdale Golf Club commercial for use in all marketing initiatives.
- Develop a program to increase email signups for our daily fee/resort database with a goal of adding 1,000 – 3,000 new emails per quarter.
- Produce weekly summaries on things accomplished the week prior.
Minimal Requirements and Desired Skills
- Enrollment in a Bachelor’s degree program
- Familiarity with social media strategies and platforms
- Ability to multi-task and take initiative
- PC and/or Mac video editing skills are required
- Photo manipulation and processing
- Experience with content creation