Director of Membership & Marketing

The Currahee Club located in Toccoa, Georgia is excited to announce the exceptional career opportunity of Director of Membership & Marketing. The successful candidate

must deliver a high-quality member experience, provide a Troon hospitality culture and deliver financial growth.

Currahee is a cherished gem in the heart of the Georgia foothills and a truly one-of-a-kind gated community offering a Jim Fazio-designed championship course, three miles of private Lake Hartwell shoreline, and an established membership community with a strong sense of history and pride. Situated on one of the highest points in the community with panoramic views of Lake Hartwell, the Currahee Clubhouse features fine dining with inspiring dishes from our award-winning culinary team and a warm, inviting Tavern and lounge, perfect for a quick bite or post-round cocktail with friends and neighbors. In addition to dining, the Clubhouse also features a billiard room, four grand fireplaces, golf shop and extremely well-appointed men’s and women’s locker rooms.

Our Sports Complex features a 24-hour fitness/wellness center, game room, zero-entry pool, tennis & pickleball courts, and the Canoe Bar & Grill.

Primary Role

The Director of Membership & Marketing leads the prospecting, sales, and onboarding/connection activities, contributing to the overall success of the club and community by:

• Meeting or exceeding stated sales, revenue, and retention goals
• Leads and directs the marketing, membership, and communications team and overall strategy
• Consistently interacting with members, prospects, coworkers and management with a positive attitude and focus on a culture of hospitality, leadership and mutual respect.
  
  

Essential Duties

• Develop and execute marketing tactics and strategy that enhances the awareness of the Currahee Club brand and communicates the story and ongoing execution of
  
  

the overall community membership marketing and sales plan, working collaboratively with onsite club management and Troon corporate team.

• Drives the content development and facilitates production of all membership related materials, including but not limited to prospecting, sales, and member
  
  

communications; website; social media channels; membership sales kit; and documents associated with onboarding.

• Conducts marketing activities as designated in master marketing and sales plan, such as community networking, Realtor relations, and presence/participation in member events.
• Seamlessly integrates with Club leadership team, Troon Corporate team and Ownership; Effectively reports, tracks and communicates results & data.
  
  

Implements and manages a Customer Relationship Management (CRM) system and Membership Prospect/Sales Report, and demonstrates this through an exceptional understanding of these tools and weekly delivery of statistics related to leads (quantity and source), prospect pipeline (sorted by rank), sales (paced by budget forecast) – as well as communicating feedback from prospects who decline to join, and results specific to marketing initiatives.

• Lead and implement a sales journey that gracefully connects potential members to
  
  

Currahee and connects new members to the Currahee lifestyle.

• Oversees all membership paperwork related to sales/upgrades/downgrades and
  
  

resignations:

• Creates the incoming new member file and ensures the accurate completion
  
  

of designated documentation.

• Accountable for ongoing maintenance of all member files, accurately
  
  

recording pertinent activity and paperwork.

• Ensures that member files are stored in a secure location.
• Leads the content, production/packaging, and delivery of a thorough and accurate onboarding of every new member, ensuring that:
• The entire process follows a structured plan
• The materials are professionally presented
• The orientation agenda includes key department leads
• The member gains an understanding of every element of the club, how to use
  
  

it, and who the individual department leads are.

• Supportive team player who actively contributes in staff meetings and effectively communicates information that helps all associates increase their understanding of membership goals, changes to policies and procedures, activities/process related to member activities, satisfaction and retention.
• Develops and adheres to a departmental budget; after approval, monitors and takes corrective action as necessary to help assure the budget goals are attained. Minimum Qualifications for the Director of Membership and Marketing:
• Bachelor’s Degree in Marketing, Public Relations, Communications or hospitality preferred and/or minimum of four years’ experience in a related field. Country Club experience preferred.
  
  

Other Qualifications:

• Microsoft Office (Word, Excel, Outlook, PowerPoint and Publisher)
• Excellent oral and written communication skills
• Positive attitude, professional manner and appearance in all situations
• Strong organizational skills: time management, attention to detail, ability to selfstart
• Able to multi-task and produce high-quality results
• Familiarity with budget development, fiscal management, strategic planning and
  
  

marketing strategies

• Team player: ability to work cooperatively with other departments, committees and
  
  

boards to attain club goals

Physical Demands:

Regularly stands, walks and sits. Occasionally climbs or balances; stoops, kneels, crawls or crouches. Frequently uses hands; reaches with hands and arms. Frequently talks or hears; tastes or smells.

Environment/Noise:

Occasionally works in outdoor weather conditions. Noise level is moderate