Director of Sales (Low Voltage Industry)

TRL Systems is a leading provider of integrated fire-life safety, security, and low-voltage systems for healthcare facilities. We design, install, service, and maintain systems such as nurse call integration, mass notification, staff duress, wander management, infant security, environmental monitoring, and more — all engineered to enhance patient care, safety, and operational efficiency.

We are seeking a high-performing Director of Sales to drive growth in our healthcare low-voltage business. This person will lead our sales team to expand our presence in hospitals, senior living facilities, clinics, and other care environments. You will define and execute sales strategies, manage pipelines, nurture client relationships, and champion solutions that meet the unique needs of the healthcare sector.

Key Responsibilities

• Develop and present sales strategies and plans for healthcare low-voltage systems to Executive Management.
• Set short-term and long-term sales goals and evaluate progress against targets.
• Manage sales opportunities and pipelines — from lead generation to closing business — using our CRM.
• Oversee estimate creation, proposal generation, and sales reporting.
• Foster new business development and expand market reach into hospitals, senior living, clinics, and related facilities.
• Build and maintain strong relationships with healthcare clients to understand their needs and recommend the appropriate TRL Systems solutions (e.g., nurse call, mass notification, staff duress, environmental monitoring, access control, etc.).
• Work with internal teams (engineering, design, project management, service) to ensure proposed solutions meet code compliance, safety standards, and client requirements.
• Monitor market trends, emerging needs, and competitor offerings to keep TRL’s solutions competitive and up-to-date.
• Recruit, onboard, train, coach, and evaluate Account Executives focused on healthcare low-voltage sales.
• Provide leadership, set performance objectives, and conduct regular reviews to grow and develop the sales team.
  

Minimum Qualifications (Knowledge, Skills, And Abilities)

• 10 years in Business to Business (B2B) sales experience
• 5 years in sales leadership
• 3 years in business development.
• High School Diploma or Equivalent (required)
• Bachelors in Business, Marketing, or Communications (preferred)
• Challenger Sales, SPIN Selling, or Sandler Training (preferred)
• Ability to read and understand construction documents and project specifications
  
  

Physical Demands and Work Environment

• Ability to drive for 2 hours in a work shift/day, daily.
• Ability to make repetitive movements (motions) of the wrists, hands, and/or fingers, daily
• Move/Transport items weighing 20 pounds, occasionally
• Stand or sit for long periods (4 hours), daily
• Valid California driver license
  
  

Role

At TRL Systems, we've been keeping people and their property safe for over 42 years. As an integrator of Fire Alarm, Nurse Call, and Security systems, everything we do has the potential to save lives and you get to be a part of that. Your role is important and here’s what you can expect as a member of our TRL Team:

• Comprehensive Benefits Package: Medical insurance, dental insurance, life insurance, 401k plan, paid holidays, Paid Time Off
• Employee Merit and Longevity Awards: Merit rewards that you can use to get items such as branded apparel, video game consoles, headphones and more and longevity awards like golfing gear, purses, BBQs, and watches just to name a few
• Company Sponsored Events: Family-friendly events with food, games and prizes
• Training and Development: Classes available to develop you personally and professionally to help you be the best version of you possible!
• Career Advancement: We want to partner with you to build a long and successful career at TRL and will help you realize your potential
  
  

TRL Systems, Inc. conducts pre-employment drug screening in accordance with Federal Contractor regulations and background checks in accordance with State and local regulations. In addition to having many clients (hospitals, schools, etc.) who require background checks, as a federal contractor TRL is also required to complete a background check for any employee who may work on a federal contract in any capacity. For any position that drives a Company vehicle, our insurance carrier requires criteria to be met and therefore will be a condition of employment.

TRL Systems is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status. TRL’s employment policies and decisions on employment and promotion are based on merit, qualifications, performance, and business needs. The decisions and criteria governing the employment relationship with all employees are made in a nondiscriminatory manner, without regard to race, religion, color, national origin, sex, age, physical or mental disability, sexual orientation, gender identity, veteran status, or any other factor determined to be unlawful by federal, state, or local statutes.

The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all California locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education and/or training.