Brand Marketing Manager

Adam Vaillancourt Roofing is hiring a full time Brand Marketing Manager to work in their Snohomish, WA office. Adam Vaillancourt Roofing has partnered with Hueman for this search.As a Brand Marketing Manager, you will lead brand growth, demand generation, and marketing engagement for our residential roofing brand. The Brand Marketing Manager serves as the primary driver of lead generation and local brand awareness for their assigned market, ensuring marketing efforts directly support sales, business and revenue goal. The Brand Marketing Manager also facilitates, oversees, and executes B2C lead generation and brand-building initiatives. Working closely with leadership, sales, and cross-functional partners, the Brand Marketing Manager develops marketing plans, manages budgets, initiates campaigns, and coordinates end-to-end marketing deliverables to fuel profitable, scalable growth.With over 22 years in the roofing industry, Elite Roofing & Remodel specializes in quality service combined with an extensive line of roofing systems, siding, gutters, skylights, and windows. Elite offers customers the quality services, materials, and workmanship to make their home improvement projects hassle-free. With a focus on exceptional customer service and 100% satisfaction, Elite is Greater Seattle’s roofing contractor of choice. Position Summary:Success in this role requires the ability to:Generate and capture demand across multiple channelsStrengthen brand reputation, credibility, and local presenceMake data-driven decisions that improve marketing performanceCommunicate strategies and outcomes clearly to leadershipSupport product mix, upsell/cross-sell opportunities, and pipeline qualityGrow the paying customer base and improve ROIConnect day-to-day activities to broader business goalsTranslate strategy into actionable plansEvaluate opportunities and recommend the right marketing approachReport on metrics, learn from outcomes, and apply improvementsProactively plan, adjust, and take ownership of resultsHit or exceed lead, CPL, and revenue-driven targetsKey Duties & ResponsibilitiesLead GenerationOversee multi-channel lead generation activities (Google PPC, PMax, LSA, SEO, Meta, Nextdoor, retargeting)Manage performance expectations with ad agencies using CPL, ROAS, lead quality, MER, and booked appointment rateEnsure strong campaign inputs: briefs, messaging, creative direction, offers, and audiencesBrand Strategy & PositioningDrive brand strategy, marketing plans, positioning, voice, and annual/monthly budgetsEnsure all touchpoints reflect consistent brand identity and standardsIdentify growth opportunities within the market, service mix, and competitive landscapeCreative & Content DevelopmentDirect content needs for videos, graphics, landing pages, sales sheets, brochures,Manage social media content and consistent posting cadence (posts, reels, stories), monitoring, engagement, and performance reporting.Manage community-related content, before/after photos, team highlights, and service-specific storytellingReputation & Review ManagementDrive review acquisition strategy for Google, Yelp, BBB, GuildQualityMonitor feedback, escalate patterns, and coordinate responses with operatorsMaintain updated profiles, photos, offers, and messagingCustomer Lifecycle & CRM MarketingOwn nurture and communication strategy from inquiry → estimate → install → referralCoordinate automated email/SMS nurturing in ServiceTitan (CRM) and marketing toolsSupport referral and reactivation initiativesCommunity Engagement & PartnershipsPlan and manage events, home shows, sponsorships, chamber partnerships, realtor relationships, and local collaborationsBuild presentations, and customer leave-behinds for outreachSales EnablementDevelop sales materials, pitch decks, one-pagers, and customer education toolsAlign promo calendars with sales leadersSupport messaging and scripts for call center and sales teamsAnalytics & ReportingAnalyze KPIs: lead flow/quality, channel performance, booking/appointment trends, and ROIPrepare monthly reports and clearly communicate insights recommended actionsValidate accuracy of data with digital agencies and internal teamsVendor & Cross-Functional CollaborationManage agency performance, vendor relationships, and marketing platformsCollaborate with marketing leadership, sales, and operationsCreate repeatable SOPs, templates, and workflows that can scale to additional brandsJob Qualifications:Bachelor’s degree in marketing or related field3 years of relevant marketing experience (home services/roofing a strong plus)Strong leadership-based consultative approachComprehensive knowledge of digital and traditional B2C marketingUnderstanding of Canopy Services’ business model & roofing industry nuancesHigh Emotional Intelligence (EQ); ability to build trust with operators and colleaguesStrong organizational, analytical, and problem-solving abilitiesExcellent written and verbal communicationProactive decision-making with strong prioritization skillsAbility to work under tight deadlines and adapt to new technology or methodsKnowledge of SEO and GEO/LLM search (ChatGPT, Gemini, Perplexity) preferredExperience with ServiceTitan CRM a plusCompensation & Benefits$70-85k base salary bonus eligibilityAffordable Medical, Dental, and Vision plans401(k) with company matchCompany-paid Long-Term DisabilityOptional Short-Term Disability, Accident, and Critical Illness$50K company-paid life insurance (additional coverage available)6 paid holidaysPTO availableAdam Vaillancourt Roofing is a family-owned and operated roofing company offering a variety of roofing solutions. At Adam Vaillancourt Roofing, we are dedicated to helping our customers choose the best options for their needs and living up to our reputation of being the NH Roofing Contractor that customers can believe in and trust. Adam Vaillancourt Roofing is a part of Canopy, a Trivest Portfolio Company, and has retained Hueman for this search.

Salary : $70,000 - $85,000