Performance Marketing Manager - User Acquisition | Paid Media

We are seeking a highly analytical and results-driven Performance Marketing Manager with deep expertise in running large-scale user acquisition across the major paid media channels in the U.S., including Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads (UAC, Search, Display, YouTube), Twitter/X Ads, Snapchat Ads, Reddit Ads, Apple Search Ads, and programmatic networks such as Taboola/Outbrain.

The ideal candidate has worked in fast-growing online companies like IGaming, sportsbook, fantasy sports, fintech, e-commerce, marketplaces, social apps, subscription apps, or web platforms with massive acquisition needs.  You must have a strong command of attribution tools like AppsFlyer, web pixels, conversion APIs, GTM implementation, deep linking, SKAN, and multi-touch funnels.

Responsibilities:

• Plan, launch, and optimize user acquisition campaigns across all major U.S. paid media channels, including:
  • Meta (Facebook & Instagram)
  • TikTok
  • Google Ads (UAC, Search, Display, YouTube)
  • X / Twitter
  • Snapchat Ads
  • Reddit Ads
  • Apple Search Ads
  • Programmatic platforms (Taboola, Outbrain, Display networks)

• Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency.
• Build full-funnel strategies, including TOF/MOF/BOF, lookalikes, retargeting, and high-intent acquisition flows.
• Collaborate with product, BI, and engineering teams to integrate AppsFlyer events, GTM tags, conversion APIs, deep links, and postbacks.
• Develop creative testing frameworks (UGC, influencers, short-form videos, static, native formats).
• Perform A/B testing on audiences, creatives, offers, messaging, and landing pages.
• Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup.
• Report results and insights at both tactical and executive levels.

Qualifications:

• 5 years of hands-on experience managing paid user acquisition in the U.S. market.
• Demonstrated success operating in high-volume, data-driven environments such as apps, gaming, fintech, marketplaces, social platforms, or subscription apps.
• Advanced proficiency with AppsFlyer or other MMPs (Adjust, Singular, Branch).
• Deep understanding of: Web pixels; Conversion APIs; SDK implementation; Deep linking; Attribution models; SKAN 4/5; Cross-platform tracking
• A/B testing experience across creatives, CRO, messaging, funnel stages.
• Strong analytical and Excel/Sheets skills; comfortable reading dashboards (Looker, QuickSight, DataStudio).

Nice to Have

• Experience in gaming, betting, sweepstakes, social casino, fintech, or subscription apps.
• SQL knowledge for deeper analysis.
• Experience managing $500k / month budgets across multiple platforms.
• Familiarity with creative pipelines: UGC, TikTok Spark Ads, influencer amplification.
• Experience with marketing automation (e.g., Braze, Segment, Firebase).
• Knowledge of privacy changes, ATT, SKAN optimization, and probabilistic attribution.

It goes without saying ....

• Strong strategic and analytical mindset.
• Excellent communication and cross-functional collaboration.
• Fast execution and ability to operate under pressure.
• Creative thinker with a constant desire to test new formats, betas, and channels.

This position is hybrid out of our HQ location in Boston near South Station.