What are the responsibilities and job description for the CRM & Email Marketing Specialist position at Triumph?
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At Triumph, our vision is a world where freight transactions are accurate and seamless on the most modern and secure freight transaction network. That's why we're looking for passionate, innovative, solutions-oriented people to join our team. We thrive on providing exceptional customer service and we look for team members with an entrepreneurial spirit and a passion to build successful partnerships with our clients. Because at the end of the day our goal is to help our partners businesses run better.
Position Summary: The CRM & Email Marketing Specialist will work with the marketing team and business lines to plan, execute and measure marketing campaigns. The CRM & Email Marketing Specialist will support the VP, Marketing Operations Manager in the ongoing management of the Marketo Automation Platform while supporting campaign execution. This role will serve as technical support for all Marketo campaign issues while building a technical knowledge base to support marketing automation activities. This role will also work with brand and shared services teams to build and implement necessary campaign deliverables.
ESSENTIAL DUTIES & RESPONSIBILITIES
Work with brand and shared services teams to build and implement necessary campaign deliverables such as email design, graphics, applicable tracking links, etc.
Uses advanced Marketo knowledge to work with digital marketing manager to develop comprehensive marketing automation campaigns that support brand goals for the year.
Manage relationships and regularly interface with Marketo customer support and Marketo implementation partner.
Work with brand lines and stakeholders to define KPIs while working with Marketing Operations manager to build campaign reporting.
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI and sales growth.
Manages brand assets in Marketo with consistent taxonomy while working with creative team to archive campaign assets in the digital asset management platform.
Stays aware of new Marketo updates, trends in marketing automation and best practices while educating the marketing team.
Applies advanced knowledge of Marketo to strategic decision making and campaign direction.
Work with VP, Marketing Operations Manager to build alignment with Executive team, Business Partners, Shared Services, IT, and Operational Support including the CX and Salesforce teams.
Understand marketing OKR's to effectively manage incoming project queue, requested deliverables, and tasks.
Work with the marketing organization at large to define and manage team processes, hand-off points, document workflows, and set agreed upon service level agreements.
Work with brand and compliance teams to adhere to compliance and regulatory standards and make applicable changes to assets when necessary.
The ideal Senior Marketing Automation Specialist candidate will be a dedicated and disciplined professional who excels in a team environment.
EXPERIENCE & EDUCATION
Bachelor's Degree in Marketing, Computer Science, IT, or related field, or equivalent work experience.
4 years' experience developing and managing marketing automation campaigns via Salesforce or similar CRM.
3 experience in a banking/financial services/commercial finance environment preferred or equivalent experience in similar environment
Excellent understanding of digital marketing and social media landscape as well as marketing automation best practices
Advertising or digital ad agency experience a plus
Marketo certified expert preferred.
SKILLS & ABILITIES REQUIRED
Strategic Knowledge and Professional Abilities
Proficiency with HTML, CSS design, cross-browser and cross-platform compatibility, firewalls (functionality and maintenance), and Javascript
Working knowledge of Salesforce
Familiarity with Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), and the ability to make recommendations for appropriate updates to email and web content.
Strong proficiency with Microsoft Office and Adobe environment.
Partnership and Relationship Building Skills
Build partnerships to proactively collaborate on goals, objectives, programs and initiatives that promote brand image, community, products & services and employer recognition. This may include any of the above that cut across the organization to keep team members informed.
Team player with a strong work ethic. Demonstrates considerable tact, diplomacy, discretion and judgment with ability to build/maintain effective interpersonal relationships
High level of maturity and stability with an "optimistic" approach
A self-starter able to be both entrepreneurial and strategic in approach with hands-on experience
Work Environment
The work environment characteristics described here maybe encountered while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Moderate noise (i.e. business office with computers, phone, and printers, light traffic).
Ability to work in a confined area.
Ability to sit at a computer terminal for an extended period of time. Occasional stooping or kneeling may be necessary.
While performing the duties of this job, the employee is regularly required to stand, sit, talk, hear and use hands and fingers to operate a computer keyboard and telephone.
Specific vision abilities are required by this job due to computer work.
Light to moderate lifting is required.
Regular, predictable attendance is required.
Add any travel or other physical requirements, as needed
Triumph Financial, Inc. and its subsidiaries, provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.
We offer Medical, Dental, Vision, Paid Time Off, 401k and much more.
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Triumph Financial, Inc. and its subsidiaries (hereafter the “Company”) is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment. The Company prohibits discrimination and harassment against all employees and applicants for employment based on race, color, sex, gender, age, religion, creed, covered veteran status, military service, national origin or ancestry, ethnicity, sexual orientation, gender identity, gender expression, transgender status, actual or perceived physical or mental disability, genetic information, citizenship or immigration status, marital status, pregnancy, childbirth, or related medical conditions, reproductive health decision making, or any other characteristic protected by law. Equal employment opportunity applies to all terms and conditions of employment, including, without limitation, hiring, placement, promotion, termination, layoff, recall, transfer, leave of absence, compensation, and training.