What are the responsibilities and job description for the Growth Marketing Manager position at Tristar AI?
About Us:
At Tristar AI, we are transforming manufacturing by bringing cutting-edge computer vision tools to the factory floor. Our focus is on empowering frontline operators and managers whether the customer is a family run plastics factory or a global automotive titan. Born out of research at MIT and Harvard, we are headquartered in Cambridge, MA, serving customers across North America. We are backed by world-class investors and partners, including Intel’s highly selective Ignite accelerator.
This is an incredible opportunity to join on the ground level of a rapidly growing startup. We are a dynamic team and you will have the opportunity to shape the future of our technology. The features you build here will be used every day by leading manufacturers. You’ll also have the opportunity to work in a fast-paced environment and help lay the marketing foundation for one of the fastest growing AI technology companies in the manufacturing industry.
What the role entails:
Strategic Marketing
- Develop and execute marketing strategies for Tristar AI's AI-powered quality inspection, machine vision, and industrial analytics solutions.
- Create industry-specific marketing plans targeting manufacturing, automotive, plastics, food & beverage, injection molding, logistics, and other key verticals.
- Align marketing initiatives with business growth objectives and sales targets.
Demand Generation & Campaigns
- Define, execute, and optimize awareness and demand generation campaigns.
- Drive qualified lead generation through digital, event, partner, and content marketing initiatives.
- Manage campaign performance and continuously improve conversion metrics.
Events & Industry Engagement
- Plan and execute trade shows, conferences, customer events, workshops, and webinars.
- Coordinate event messaging, promotional activities, and post-event lead follow-up.
- Identify speaking opportunities and industry partnerships that strengthen Tristar AI's market presence.
Marketing Content & Collateral
- Develop and maintain marketing materials including:
- Presentations
- Brochures
- Product sheets
- Videos
- Case studies
- White papers
- Sales enablement materials
- Collaborate with engineering, product, and sales teams to communicate technical value propositions effectively.
Digital Marketing
- Manage website content and optimization.
- Oversee social media strategy and execution.
- Manage digital advertising programs.
- Drive SEO and content marketing initiatives to improve visibility and inbound lead generation.
Customer Success & Thought Leadership
- Lead development and publication of customer success stories and ROI case studies.
- Work with customers, sales, and engineering teams to document measurable business outcomes.
- Support thought leadership initiatives that position Tristar AI as a leader in industrial AI and computer vision.
Lead Management
- Manage marketing-generated leads and coordinate handoff to sales.
- Monitor lead quality, conversion rates, and pipeline contribution.
- Support CRM processes and reporting.
What We Offer:
- Competitive base salary with performance-based incentives.
- Flexible working hours.
- Comprehensive training and support.
- Opportunity to grow within a dynamic and innovative company.
- Additional performance-based bonuses and team-based incentives.
- Recognition and rewards for top performers.
- Be part of a cutting-edge AI technology startup from the ground floor.
- Exciting work environment at the forefront of AI and computer vision technology.
- Health, Dental, Vision Benefits
- Eligible to participate in Employer 401K Plan
Base Salary: $125,000 - $175,000 Employee Equity Incentive Program
Salary : $125,000 - $175,000