Vice President of Media

Job Description: Vice President of Media

Location: Los Angeles, CA

Schedule: Hybrid (WFH on Fridays)

Compensation: $180K-$205K

Position Overview

The Vice President of Media is a senior leadership role responsible for driving strategic media direction, strengthening client relationships, and accelerating business growth. This leader will advance the agency’s media capabilities, deliver innovative and data-driven solutions, and mentor high-performing teams. The VP will play a crucial role in defining and expanding the agency’s media offering while ensuring exceptional outcomes across all client engagements.

Key Responsibilities

Client Leadership & Strategy

• Act as the senior media lead across major client accounts, ensuring delivery of measurable results and long-term partnership growth.
• Provide strategic guidance across media initiatives, consistently exceeding client expectations.

Media Negotiation & Vendor Management

• Lead and enhance media negotiations to secure competitive rates, added value, and premium inventory.
• Expand and nurture relationships with national and regional media vendors.

Business Growth

• Identify and pursue new revenue opportunities within existing accounts.
• Collaborate with agency leadership to support new business pitches and proposals.

Media Innovation & Industry Insights

• Stay ahead of emerging media trends, technologies, platforms, and measurement tools.
• Introduce innovative media strategies that position the agency at the forefront of the industry.

Team Leadership & Culture Development

• Inspire, mentor, and lead client-facing media teams.
• Foster a culture of collaboration, accountability, and continuous improvement.

Operational Excellence

• Oversee execution of all media initiatives to ensure they are delivered on time, within budget, and to the highest quality standards.
• Ensure all media operations align with broader agency objectives.

Cross-Agency Collaboration

• Partner closely with strategy, creative, analytics, and media teams to deliver integrated, high-impact campaigns.

Industry Engagement & Thought Leadership

• Represent the company as a thought leader in media internally and externally.
• Participate in panels, industry events, and trend-driven discussions.

Process, Execution & Performance Management

• Develop, refine, and oversee end-to-end media processes—including planning, buying, trafficking, optimization, and reporting.
• Build scalable frameworks, workflows, and performance benchmarks to elevate executional excellence.
• Implement strong quality controls and streamline communication across teams to ensure efficiency and operational growth.

Qualifications

• Bachelor’s degree preferred.
• 20 years of progressive leadership experience in media and advertising, with deep expertise in cross-channel planning and buying.
• Proven success in expanding client relationships and driving revenue growth.
• Strong financial acumen, including budget management and resource allocation.
• Exceptional communication, presentation, and relationship-building skills.
• Strategic, proactive, and entrepreneurial mindset.
• Ability to manage multiple priorities with elite attention to detail.

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