Marketing Specialist

Marketing Specialist (Hybrid)


Location: Boston, MA (Hybrid)


Job Type: Full-Time

Trinity Management, LLC is seeking a creative, organized, and collaborative Marketing Specialist to support our growing portfolio of affordable, mixed-income, and market-rate apartment communities throughout the Northeast.

In this role, you'll partner with Development, Property Operations, Compliance, Resident Services, and Executive Leadership to develop marketing strategies that drive occupancy, support new community lease-ups, strengthen our brand, and create engaging experiences for residents, prospects, and employees.

If you enjoy managing multiple projects, bringing marketing ideas to life, and making a meaningful impact, we'd love to hear from you.

As our Marketing Specialist, you will:

• Develop and execute marketing campaigns that support occupancy goals across our portfolio.


• Create and maintain marketing materials including brochures, flyers, signage, presentations, email campaigns, digital advertisements, and other branded collateral.


• Manage and update community websites, ensuring content is accurate, engaging, and aligned with company branding.


• Coordinate online apartment listings across multiple rental websites and Internet Listing Services (ILS).


• Support corporate events, employee recognition programs, regional meetings, and the company's Annual Conference through planning, vendor coordination, communications, and event execution.


• Partner with our Social Media Manager to develop engaging content for corporate branding, employee engagement, lease-up campaigns, and community marketing.


• Lead the marketing efforts for new apartment community lease-ups from pre-construction through stabilized occupancy.


• Develop lease-up marketing plans, advertising strategies, project timelines, and budgets.


• Coordinate branding, logos, websites, photography, signage, leasing office materials, and grand opening events for new developments.


• Work closely with Compliance and Leasing teams to ensure marketing initiatives comply with Fair Housing, LIHTC, HUD, and state agency requirements.


• Coordinate Affirmative Fair Housing Marketing Plans (AFHMPs) and outreach efforts designed to reach diverse communities.


• Monitor marketing performance, traffic, application volume, and occupancy trends while adjusting strategies as needed.


• Conduct market research and competitive analysis to support leasing strategies and new development opportunities.


• Prepare marketing reports and performance metrics for leadership.


• Stay informed on emerging marketing trends and recommend innovative ideas to improve results.

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.


• 4–6 years of marketing experience, preferably within multifamily housing, property management, real estate development, or a related industry.


• Experience supporting affordable housing, mixed-income communities, or LIHTC properties is highly preferred.


• Experience managing lease-up marketing for new developments is a plus.


• Strong understanding of digital marketing, website management, email marketing, SEO, social media, and online advertising.


• Familiarity with Fair Housing guidelines and affordable housing marketing practices.


• Excellent communication, organization, and project management skills.


• Ability to manage multiple priorities in a fast-paced environment.


• Proficiency with Microsoft Office; experience with Canva, Constant Contact, Adobe Creative Suite, RentCafe, Yardi CRM, or similar platforms is a plus.

• Hybrid work schedule with 2 work-from-home days per week


• Competitive salary


• Cell phone reimbursement


• 15 days of Paid Time Off (PTO)


• Paid company holidays


• Your birthday off


• Medical, dental, and vision benefits beginning on your first day of employment


• 401(k) retirement plan


• Tuition reimbursement


• Professional development and continuing education opportunities


• Opportunities for career growth within a growing organization

At Trinity Management, our employees are at the heart of everything we do. We foster a collaborative and supportive environment where team members have opportunities to grow their careers while making a positive impact on the communities we serve.

If you're passionate about creative marketing, enjoy working in a fast-paced environment, and want to help build vibrant communities through strategic branding and successful lease-up initiatives, we'd love to hear from you.

Join Trinity Management and become part of a team dedicated to providing exceptional housing experiences and strengthening the communities we serve.

Apply today and help shape the future of our communities through innovative marketing and creative storytelling.