Senior Manager Integrated Marketing

Senior Manager Integrated Marketing

• Location: Based in Princeton, NJ or Westminster, CO as a hybrid employee or fully remote in the US

Trimble’s Transportation & Logistics business in North America is looking for a marketing leader to join our Revenue Marketing team.

The Senior Manager Integrated Marketing is a leadership role responsible for the strategy and execution of our customer engagement engine. You will lead a team of marketers to drive customer value, retention, and growth across our connected transportation ecosystem.

This is a player-coach role. You will partner with the Senior Director of Revenue Marketing to set the high-level strategy, while you and your team execute data-driven campaigns. Your mission is to move beyond traditional engagement tactics and build a program that helps customers unlock new value, migrate and modernize, and become vocal advocates for Trimble.

What you’ll do:

• Manage, mentor, and develop a team of individual contributors across Lifecycle, Customer Marketing, and Integrated Campaigns
• Collaborate with leadership to define the annual customer lifecycle marketing strategy.
• Translate high-level revenue goals into actionable campaign plans for your team.
• Foster a culture of testing and optimization. Ensure all team activities are measured against key metrics (Retention, Loyalty, Growth, Pipeline Contribution)
• Drive customer value and growth by partner with sales to identify customer segments that would benefit from additional Trimble solutions and design campaigns that drive add-on, up-sell and cross-sell opportunities
• Lead the marketing strategy for our conversion program. Build the educational pathways and resources that help on-premise customers confidently migrate to next-generation SaaS solutions
• Use customer data to deliver the personalized campaign message at the right time, ensuring we are adding value not noise
• Own the integrated marketing strategy for strategic campaigns and flagship in-person events ensuring that our biggest brand moments deliver measurable engagement and pipeline
• Defend our core customer base, mitigating churn and building loyalty. Helping our customers be brand ambassadors and advocates

Who you are:

• You don't just talk about open rates; you talk about pipeline contribution and bookings. You can point to a specific customer campaign you led that generated revenue
• You have proven experience managing direct reports or leading cross-functional marketing teams. You enjoy coaching others to succeed
• You understand the physics of a subscription business (NRR, Churn, LTV) and the dynamics of moving customers from on-prem to SaaS
• You are action-oriented and comfortable working in a fast-paced environment. You see a gap in the process and you build a bridge to solve it
• You are a collaborator who builds strong relationships with sales, customer success, and marketing teams
• You are comfortable in front of executives and senior leaders, and are able to effectively communicate how marketing can deliver on shared goals

Requirements:

• 7 years of B2B SaaS marketing experience, with a focus on Lifecycle, Customer Marketing, or Demand Generation
• Bachelor’s degree in marketing, business, or a related field.
• Proficiency with marketing automation platforms (e.g., Marketo), CRM (e.g., Salesforce), and customer success tools
• Advanced communication and presentation skills, with the ability to align diverse teams toward a single strategic vision.
• Strong project management skills, the ability to manage a wide variety of projects simultaneously
• Familiarity with the Transportation and Logistics industry a plus