Lead Generator

Company Description TRICOM is a people-first, asset-based lender dedicated to supporting organizations in the staffing industry with flexible, customized financial and administrative solutions. For over three decades, TRICOM has helped clients manage administrative costs, streamline office operations, and confidently grow their businesses. The company provides tailored lending solutions, payroll and billing services, accounting, and cash management support, all backed by cross-trained teams to ensure consistent, high-quality service. TRICOM is committed to long-term partnerships and invites new team members to contribute to its mission of helping staffing companies unlock their full potential and shape their future.
Role Description This is a full-time, on-site Lead Generator role based in Waukesha, WI. The Lead Generator will focus on identifying and qualifying prospective clients in the staffing industry through outbound calls, emails, online research, and engagement via professional networks. The role involves maintaining accurate records in CRM systems, tracking outreach activities, and scheduling introductory meetings or demos for the sales team. The Lead Generator will collaborate closely with sales and marketing colleagues to refine lead criteria, share market feedback, and support campaigns and initiatives aimed at expanding TRICOM’s client base. This position requires consistent follow-up, professional communication, and a service-oriented approach aligned with TRICOM’s people-first philosophy.
Qualifications

• Candidates should possess strong prospecting and lead generation skills, including outbound calling, email outreach, and online research.
• Candidates should possess communication and interpersonal skills, including clear verbal and written communication and the ability to build rapport with potential clients.
• Candidates should possess CRM and data management skills, including experience updating records, tracking activities, and using spreadsheets or sales tools.
• Candidates should possess organization and time management skills, including the ability to prioritize tasks, manage follow-ups, and meet activity goals.
• Candidates should possess basic sales and marketing understanding, including familiarity with sales pipelines, qualification criteria, and lead nurturing concepts.
• Relevant qualifications include a high school diploma or equivalent; an associate or bachelor’s degree in business, marketing, or a related field is beneficial.
• Experience in financial services, staffing, or business-to-business sales support is preferred but not required; willingness to learn industry-specific concepts is essential.
• Comfort working on-site in a professional office environment and collaborating with cross-functional teams is required.