Marketing Specialist

Position Overview

This individual is responsible for supporting the marketing department with content creation, campaign management, digital marketing, graphic design, sales support, and other general marketing and sales support. This is a full-time position, M – F, 8:00 am – 5:00 pm.

• Plans and executes marketing campaigns and promotions that drive brand awareness, engagement, and generate qualified marketing leads.
• Research and create engaging and informative content that can be used across a variety of platforms (blog, website, social media, and print materials).
• Execute social media strategies across LinkedIn, Facebook, Instagram, X and YouTube to strengthen brand presence and clearly communicate Triad's messaging. 
• Creates email campaigns, landing pages, and forms using HubSpot.
• Leads efforts to develop and execute successful paid advertising, SEO and SEM strategies and campaigns, as well as identify new opportunities to drive traffic and maximize conversion online.
• Oversees the creation of all video content and photography across multiple platforms, ensuring the tone, editing, colors and logo placement align with Triad’s branding guidelines.
• Assists with all inbound and outbound marketing activities.
• Fields inquiries and sales leads. Ensures distribution, collection, and follow-up.
• Helps coordinate events (open houses, trade shows, customer appreciation events, etc.).
• Manages design of all promotional materials (product literature, in-store advertising, direct mailers, etc.), swag and other miscellaneous printing (business cards, envelopes, letterhead) and coordinates their production as necessary with all vendors.
• Provides administrative and operational support to the sales team.
• Provides support for special requests, projects, and campaigns.
• Other duties as assigned.

Skills & Experience

• Bachelor’s degree in marketing, advertising, or communications.
• 2 years' experience preferred.
• Highly organized with strong attention to detail. 
• Excellent project management skills. 
• Strong eye for design.
• Friendly and professional communicator with a strong desire to learn and take on new responsibilities.  
• Experience creating B2B content for various platforms a plus. 
• Familiarity with Canva, Social Media management, HubSpot, Magento, and CRM software a plus. 
• Occasional travel and overnights may be required.