What are the responsibilities and job description for the Trade Marketing Manager position at Tri-Vin Imports Inc.?
Job Title: Trade Marketing Manager
Location: New Rochelle, NY (On-site preferred)
Compensation: $90,000–$115,000 Annually
Type: Full-Time
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About the Role:
We are seeking a skilled Trade Marketing Manager in the wine industry to lead marketing initiatives that drive sales growth across retail, on-premise, and e-commerce channels. Acting as the vital link between sales and marketing, this role ensures that trade campaigns are strategically developed, flawlessly executed, and closely measured for impact. The Trade Marketing Manager will be responsible for building strong partnerships with distributors and retailers, developing engaging trade programs, and maximizing brand visibility at the point of sale. Success in this role requires both strategic thinking and hands-on execution—balancing creative brand storytelling with data-driven performance analysis to ensure measurable results.
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Key Responsibilities:
• Lead and implement trade marketing strategies and promotional plans across retail, on-premise, and e-commerce channels, ensuring alignment with brand and sales objectives.
• Develop and manage point-of-sale (POS) materials, displays, and trade collateral to drive retailer and distributor engagement.
• Plan and execute seasonal and evergreen trade campaigns, including events, tastings, activations, and shopper marketing programs.
• Partner closely with sales, distributor, and retail teams to strengthen joint business planning and ensure strong in-market execution.
• Build and maintain strong relationships with key retail and distributor partners, acting as a strategic resource to support sales growth.
• Ensure consistent brand representation and compliance with brand standards across all trade activities.
• Manage budgets for trade marketing projects, including materials production, activation costs, and event execution.
• Track and analyze program effectiveness, providing actionable insights and recommendations for optimization.
• Identify new merchandising and promotional opportunities within key accounts and emerging channels.
• Collaborate with internal creative, digital, and marketing teams to deliver integrated campaigns that resonate with trade and consumers.
• Stay informed on industry trends, competitor activity, and market dynamics to identify opportunities and strengthen brand positioning.
• Collaborate with cross-functional teams, ensuring alignment between marketing, sales, and operations.
• Support legal and compliance requirements for promotions and consumer-facing initiatives.
• Monitor and analyze the effectiveness of trade marketing programs and provide performance reports and insights.
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Qualifications:
• Bachelor’s degree in Marketing or related field.
• Minimum of 5 years’ experience in related field required; 6–10 years strongly preferred, ideally within wine, spirits, or consumer packaged goods.
• Strong knowledge of retail and on-premise environments.
• Proven success managing trade campaigns, POS, and distributor/retailer partnerships.
• Excellent communication, project management, and organizational skills.
• Analytical and results-driven mindset.
• Passion for wine industry, branding, and consumer engagement.
Salary : $90,000 - $115,000