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Brand Specialist

Tri PF LLC
Fayetteville, NC Full Time
POSTED ON 12/4/2025 CLOSED ON 4/16/2026

What are the responsibilities and job description for the Brand Specialist position at Tri PF LLC?

BRAND SPECIALIST:
 
Planet Fitness, the fastest growing fitness chain in the country and premier operator of fitness centers, is currently accepting applications for full-time entry level marketing positions.  Applicants with a strong commitment to excellence, desire to learn and superior client service skills need only apply. The Brand Specialist will serve as a local representation of a national brand, and is crucial to the reputation and success of Planet Fitness. The Brand Specialist will also help facilitate essential functions within the club to ensure the success of a well- run fitness center.
 
The Brand Specialist will spend the majority of their time interacting with local business within their territory to promote Planet Fitness and the services provided (affordable, high- value, non- intimidating, judgement- free fitness enviroment).   The Brand Specialist will use approved promotional material (coupons, gift cards, etc) to the best of their judgment to generate foot traffic into Planet Fitness. In addition, the Brand Specialist will also help to create corporate partnerships alongside of the Field Support Manager.
 
Applicants with a strong commitment to exceptional client service, performance excellence, and desire to learn need only apply.
 
Job Requirements:
 
Responsibilities for Brand Specialist positions focus heavily on leadership, efficient time management, persuasive communication skills, diverse in approach- able to recognize ways to capitalize on marketing efforts, and ensuring outstanding client service. One year of management or marketing experience and/or education equivalent along with a proven ability to manage independently in a fast-paced environment is required. Ideal candidates will also have experience with hands on marketing and creative yet strategic thinking.
 
Planet Fitness offers competitive wages, commission potential, health insurance and opportunities for advancement.
 
 



JOIN THE CLUB.

Enhancing people’s lives with an affordable, high-quality fitness experience requires a team of inspiring, motivated and fun-loving go-getters. As one of the largest and fastest-growing franchisors and operators of fitness centers in the United States, Planet Fitness is just getting warmed up. We’re continuously seeking top talent to join us in cultivating the Judgement Free Zone® and shaping the future of our brand. With more than 2,000 locations in all 50 states, the District of Columbia, Puerto Rico, Canada, the Dominican Republic, Panama, Mexico and Australia, there’s plenty of opportunity on our Planet and we are always looking for talented individuals to join our team!

 

Our member mission says it best:  our product is a tool, a means to an end; not a brand name or a mold maker, but a tool that can be used by anyone. To use our product, members need to feel inspired and motivated. That’s where you come in. If you’re looking for a place where you can make a difference in a customer’s life, you’ve found it. Come to add your mojo to the Judgement Free Zone, but stay for the feeling that you’re making a difference on our Planet.

 

TO FIND YOUR PERFECT FIT, SEARCH FOR A CLUB OPPORTUNITY NEAR YOU.


Employees at a franchise location are employed by the Franchisee and are not employees of PFHQ (the Franchisor). PFHQ neither dictates nor controls labor or employment matters for franchisees or their employees, and does not retain any reserved authority to control the terms and conditions of employment for franchisees or their employees. Each franchisee is responsible for ensuring compliance with local, state and federal law.

Salary.com Estimation for Brand Specialist in Fayetteville, NC
$70,516 to $87,555
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