What are the responsibilities and job description for the Communications & Marketing Manager position at Tri-City ValleyCats?
Job Title: Communication & Marketing Manager
This position requires an organized, detail-oriented and personable applicant who wants to work with a first-class professional baseball organization in hosting 51 regular season home games and a variety of special events. The candidate should be a hardworking, team player who is seeking an opportunity for growth. The Communication & Marketing Manager will be tasked with overseeing and executing the team’s communications efforts including advertising, marketing, public relations, and digital properties.
This position requires an organized, detail-oriented and personable applicant who wants to work with a first-class professional baseball organization in hosting 51 regular season home games and a variety of special events. The candidate should be a hardworking, team player who is seeking an opportunity for growth. The Communication & Marketing Manager will be tasked with overseeing and executing the team’s communications efforts including advertising, marketing, public relations, and digital properties.
Responsibilities (Including but not limited to):
- Work with ValleyCats senior management to set and execute organizational communications strategies, including social media, press releases, e-newsletters, and advertising / paid media.
- Manage, create, and update content for the ValleyCats digital properties, including website, social media platforms, and e-newsletter.
- Write and manage press releases, game recaps, and feature articles for inclusion in ValleyCats publications and online.
- Design and manage layout of ValleyCats publications (i.e. Gameday Program, Pocket Schedule, Team Poster, Wall Calendar etc).
- Coordinate with Frontier League PR contacts, the ValleyCats baseball operations department, and media to ensure all parties are informed of the most up-to-date rosters.
- Ensure that game notes and stat packs are prepared for each home game.
- Lead the organization's strategy to generate more media coverage and enhance relationships with local media personnel, including managing Media Day prior to the season and inviting non-traditional media outlets to the stadium.
- Ensure that ValleyCats media coverage is archived with daily press clippings compiled for distribution among the ValleyCats front office as needed.
- Manage, assist with, and execute graphic design for use on promotional flyers, in-stadium video board, and digital properties.
- Work with members of the sales and client services staff to ensure proper fulfillment of contracts as needed through social media campaigns, in-game graphics / videos, and external advertising.
- Manage the stadium press box with an emphasis on cleanliness and organization while also keeping the most up-to-date stats and roster printouts available for the working media.
- Oversee the team’s streaming game broadcast.
- Manage, assist with, and execute video projects on players, coaches, fans, promotions, and sponsors for marketing, entertainment, and contractual purposes.
- Work with the ValleyCats Production & Promotional Teams to deliver a first-class, in-stadium entertainment experience.
- Manage game day photography to capture the in-stadium experience, including on-field action, fan experience, sponsor fulfillment, and promotional events.
- Manage seasonal interns and gameday staff to execute departmental and organizational objectives.
- Work with external resources and internal departments (i.e. Client Services, Box Office, Sales, Food & Beverage) to execute organizational communications strategies.
- Reach a predetermined revenue goal by directly selling ticket plans, group tickets, and sponsorships. This will include both inbound and outbound channels with phone calls, emails, and face-to-face appointments.
- Completing all other duties as assigned by the President, General Manager, & Assistant General Manager.
Qualifications:
- Bachelor’s degree (or more) is preferred.
- 3 years of hands-on, transferable work experience in professional sports, live events, or relatable industry. Management experience with a proven track record is preferred.
- Strong social media experience & skills
- Website management experience & skills
- Strong writing, communication, and organizational skills.
- Ability to create engaging content on a variety of platforms.
- Experience with advertising placement and artwork design
- Excellent knowledge of baseball.
- Strong graphic design skills, including advanced proficiency with Adobe InDesign, Canva, & Photoshop.
- Experience with Adobe Premiere or other non-linear video editing software.
- Ability to be at the stadium for long hours, including night and weekend events.
- Self-motivated without needing constant direction
- Enthusiastic with a desire to take on responsibility for organizational initiatives and programs.
- Team player with excellent leadership skills.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.