Director Of Ticketing and Group Sales

Department: Ticket Sales & Service

Reports To: General Manager

Location: Colonial Heights, VA

Position Overview

The Director of Ticketing and Group Sales is responsible for generating revenue through the sale of individual and group ticket packages, hospitality areas, theme nights, and other ticketing assets for the Tri-City Chili Peppers. This role focuses on building strong relationships with businesses, schools, youth sports organizations, community groups, and other large organizations to drive attendance and create memorable experiences at Tri City Chilli Peppers games.

Key Responsibilities

Sales & Revenue Generation

• Proactively sell group ticket packages, hospitality spaces, picnic areas, suite rentals, and theme night opportunities.
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• Conduct high-volume outbound sales calls, emails, and in-person meetings to generate new business.
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• Identify and qualify new group sales leads through prospecting, networking, and community outreach.
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• Create customized ticketing and event solutions to meet the needs of group clients.

Client Management & Retention

• Provide exceptional customer service by acting as the main point of contact for all group clients.
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• Manage and renew existing group accounts, focusing on year-over-year growth.
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• Serve as on-site host for group outings and hospitality events to ensure client satisfaction.

Corporate Sales 

• Prospect small-to-mid-sized businesses for ticket packages such as mini-plans, partial season ticket plans, and corporate group outings.
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• Promote employee engagement programs, ticket vouchers, and business hospitality opportunities.
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• Maintain relationships with local businesses and develop long-term partnerships.

Game Day & Event Responsibilities

• Assist in game-day group hosting, check-ins, event coordination, and problem resolution.
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• Represent the team at community events, networking functions, and business expos to promote group opportunities.
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• Participate in theme nights, promotional activations, and special initiatives as needed.

Administrative & Team Duties

• Maintain accurate CRM records for all client interactions, leads, and sales progress.
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• Work collaboratively with ticket operations, marketing, and game presentation to fulfill group experiences.
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• Achieve or exceed monthly and seasonal sales goals established by leadership.

Qualifications

Required

• Bachelor's degree OR equivalent sales experience.
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• Strong communication skills (verbal, written, and interpersonal).
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• Self-motivated with a competitive, goal-oriented mindset.
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• Ability to work flexible hours, including evenings, weekends, and holidays during the season.

Preferred

• Experience in sports, entertainment, or hospitality sales.
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• Familiarity with CRM systems.
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• Background in cold-calling and relationship-based selling.

Key Competencies

• Sales-driven and resilient
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• Customer-focused with strong relationship-building skills
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• Energetic, positive, and team-oriented
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• Strong organizational and time management abilities
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• Comfortable presenting and pitching to groups or decision-makers

Physical Requirements

• Ability to sit or stand for extended periods
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• Comfortable walking the ballpark and assisting with event setup
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• Ability to lift up to 25 lbs if needed

Compensation & Benefits

• Base salary plus commission or bonuses
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• Health, dental, and vision benefits
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• Opportunities for professional development within the organization
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• Complimentary or discounted tickets and team merchandise
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• Career growth opportunities within sports business

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Director of Ticketing and Group Sales - CPL - Tri-City Chili Peppers | TeamWork Online