What are the responsibilities and job description for the Product Marketing Coordinator position at TRI AIR TESTING INC?
Description
The Product Marketing Coordinator's goal is to translate TRI Air Testing’s technical capabilities into compelling, industry-specific solutions that sales can clearly communicate and customers can easily understand. Own positioning, messaging, service packaging, sales enablement, competitive intelligence, customer insights, and go-to-market planning.
Key Responsibilities
- Develop positioning and value propositions for compressed air, ambient air, water, microbiological, purity gas, and emerging testing services.
- Build industry-specific messaging for food & beverage, pharmaceutical/life sciences, medical, fire & emergency services, industrial manufacturing, automotive, aerospace, defense, and other regulated markets.
- Develop customer personas, buyer journeys, pain-point analysis, and use cases for QA, QC, EHS, engineering, operations, procurement, and laboratory decision makers.
- Create brochures, sell sheets, presentations, battle cards, competitive comparisons, objection guides, proposal language, and ROI/value tools.
- Partner with sales leadership to identify opportunities, objections, competitive threats, and gaps in current offerings.
- Lead go-to-market plans for new services and service packages, including messaging, collateral, training, campaigns, and measurement.
- Develop annual testing programs, cross-sell packages, and other offerings designed to increase retention.
- Conduct voice-of-customer research, win/loss analysis, and customer interviews.
- Monitor competitor capabilities, pricing, certifications, turnaround times, positioning, and marketing activity.
- Partner with technical and laboratory leadership to ensure marketing claims are accurate and credible.
- Own service-page and product-page strategy for the website.
- Develop case studies, customer success stories, technical briefs, and educational resources.
- Train sales on new services, positioning, target industries, competitive differentiation, and discovery questions.
- Maintain an annual product marketing roadmap aligned with TRI’s growth priorities.
Requirements
Qualifications & Experience
- Bachelor’s degree in marketing, business, communications, science, engineering, or related field preferred.
- 3–7 years of product marketing, B2B marketing, sales enablement, technical marketing, or related experience.
- Technical, laboratory, industrial, scientific, healthcare, food safety, or compliance marketing experience preferred.
- Ability to understand technical concepts and translate them into clear customer-facing value.
- Strong written, verbal, analytical, project-management, and cross-functional skills.
- Experience with CRM and marketing platforms, preferably Salesforce.
Key Performance Indicators
- Win rate by industry and solution.
- New service adoption and revenue.
- Sales utilization of marketing tools.
- Time-to-launch for new services.
- Marketing-influenced pipeline and revenue.
- Sales and customer feedback.
TRI Air Testing, Inc.is an equal opportunity employer with a commitment to diversity. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, disability or veteran status. All individuals, regardless of personal characteristics, are encouraged to apply.